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Will You Add? - 10 Reasons Why Websites Fail - How You Can Avoid the Normal Pitfalls
Some people will tell you that in sales there is no such thing as a silver bullet. I can tell you that there is. It is called timing — getting in front of the right buyer at EXACTLY the right time. Research shows that the average sales person is five times more likely to make a sale when they have the right timing.Event-Based Selling is a way to make timing happen. Read on if you want to learn how to make timing happen and repeatedly get in front of the right buyers at exactly the right time.Buying ModesTo master timing you need to understand that, no matter what you sell or to whom, buyers are always in one of three Buying Modes:1. Status Quo: Status Quo is when a buyer perceives the product or service they are currently using meets, or exceeds, their needs.2. Window of Dissatisfaction: A Window of Dissatisfaction occurs after a buyer realizes that their current solution no longer meets their needs but before they start the process of searching for alternative solutions.3. Searching for Alternatives: Searching for Alternatives is when a buyer realizes their current solution no longer meets their needs and is actively searching for alternative solutions.Timing — getting in front of the right buyers at exactly the right time — is getting in front of buyers in the Window of Dissatisfaction before your competition. By being first with these motivated buyers you wi
2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, “haylorchurch.tv” or “bobsmithscrealty.net”.
There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Charleston homes for sal
Words have caused wars, racial hatred, international incidents, civil conflict and the division of our communities. Words, and our structure and interpretation of them have also awakened the entire index of honourable human emotions and actions. Powerful things, are they not? Depending upon whose minds and mouths structure and deliver them and whose ears and brains hear and process them, words can make us soar with the eagles and hunt with wild dogs.An evolutionary prank seems to have been played on the human race during its development of language. As you are about to discover, you can’t help but communicate deception even when intending to deceive, you can’t usually resist communicating hypocrisy when it’s present and you can’t help communicating the importance or unimportance of relationships and objects. You’re often grossly inadequate to the task of hiding your prejudices, foibles, misgivings and desires. You truly are your message.Over time, we’ll review a broad range of words that win and lose hearts. The examples you encounter in this article will, hopefully, encourage you to open up your earlids to track the barely hidden meanings found in everyday speech patterns.WHAT I'M SAYING IS......Several years ago a world class athlete was tested for drugs and registered a positive result. When the scandal erupted he went to ground, leaving others to speak on his behalf. The media pou
You dreamed of that customer hundreds of miles away logging into the Internet, searching on Google or Yahoo and easily finding your offering. You thought of how many more clients you would have and you thought to yourself, "if I could just get one extra client per month from my site, then I would make $XX, XXX.XX more money." So you built your site and waited and waited.
But no one showed up. You haven’t even gotten one single customer from your efforts and expense. You failed on the web. You joined the ranks of millions of others that have gone before and will go after you. Your website failed.
You are not alone. Out of the almost 56 million websites on the web, fewer than 500,000 of them have any real traffic to speak of. Let me say that another way. There are over 55 ? million websites on the Internet that are complete failures because they have no real traffic. (People coming to the site). So if you have been one of those 55 ? million, don’t worry, it happens to all of us.
What is failure?
What is failure? Quite simply, a website with little or no traffic is a failure. Without traffic on your site, then how could anyone ever contact you or hire you? How can they find out about your offering or product? How would they know where you are located and that you have the exact thing that they are looking for?
Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.
1. Websites fail because of lack of content. In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content. Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines.
I am not talking about sales pitches here. I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Charleston, SC” they are looking for information, not a particular real estate agent.
Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesn’t, like the great majority of sites on the web, then you will never be found.
2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, “haylorchurch.tv” or “bobsmithscrealty.net”.
There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Charleston homes for sal
Top Sales Executives Work Smart Top sales executives recognize their time is precious and finite. These sales representatives know their primary job is to identify and call on the most profitable accounts first. Examining their current customer base and finding the common characteristics or demographics (gross sales, number of employees, industries, etc.) top salespeople know in advance what types of accounts where they make the most money. They separate their accounts by time zone enabling them to make the best use of their phone time throughout the day.Once prioritized and sorted, top sales executives use their sharp questioning and listening skills to reach the decision maker and determine, with reasonable certainty, whether or not a business opportunity exists within an account. When a business opportunity is found within a department, business unit, location, joint venture, affiliate, reseller or partner, these successful sales reps always remember to set up specific action steps or a sales m.a.p. (tm) (Mutually agreed upon process) with the individual or individuals who influence the buying decision. Then they politely yet persistently follow up on these action steps through completion. Knowing how valuable their time is, the most successful salespeople do only those things they cannot delegate to someone else.Top Sales Executives Think like Business Owners
But no one showed up. You haven’t even gotten one single customer from your efforts and expense. You failed on the web. You joined the ranks of millions of others that have gone before and will go after you. Your website failed.
You are not alone. Out of the almost 56 million websites on the web, fewer than 500,000 of them have any real traffic to speak of. Let me say that another way. There are over 55 ? million websites on the Internet that are complete failures because they have no real traffic. (People coming to the site). So if you have been one of those 55 ? million, don’t worry, it happens to all of us.
What is failure?
What is failure? Quite simply, a website with little or no traffic is a failure. Without traffic on your site, then how could anyone ever contact you or hire you? How can they find out about your offering or product? How would they know where you are located and that you have the exact thing that they are looking for?
Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.
1. Websites fail because of lack of content. In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content. Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines.
I am not talking about sales pitches here. I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Charleston, SC” they are looking for information, not a particular real estate agent.
Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesn’t, like the great majority of sites on the web, then you will never be found.
2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, “haylorchurch.tv” or “bobsmithscrealty.net”.
There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Charleston homes for sal
I am sure most of you out there in cyberspace have heard of auto surfing in some way, shape, or form. Most people heard about these programs when 12dailypro became so large. They claim to be selling advertising, and apparently a user may earn their money back by viewing other advertisements. This would be fine if these traffic exchanges would not promise to pay huge profits to their members.Most auto surfs promise to pay a certain percentage of a members ad purchase per day for a certain number of days. Members are often able to earn up to a 40% profit on their ad purchase. Where does this money come from? The newer members that are signing up! It is simply impossible to pay these ridiculous numbers.Your best bet to making money online would be to do it the honest way. Create your own website and begin building something worthwhile. Make your site useful, and try to draw in traffic. Once you have some traffic coming in you may want to try affiliate programs. Many people have stumbled upon success with affiliate programs. Sites like clickbank and commission junction are free to sign up and you do not even need a website to get started. You can begin promoting other publishers products immediately.Do not get sucked in by the hype that these auto surf programs generate. Most people get burned in the long run. There have been several honest programs come about that work with diff
Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.
1. Websites fail because of lack of content. In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content. Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines.
I am not talking about sales pitches here. I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Charleston, SC” they are looking for information, not a particular real estate agent.
Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesn’t, like the great majority of sites on the web, then you will never be found.
2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, “haylorchurch.tv” or “bobsmithscrealty.net”.
There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Charleston homes for sal
Interested in doubling your sales? That is exactly what Proctor & Gamble did with their Dawn Direct Foam dish detergent. How did they do it? With a word-of-mouth marketing program called Vocalpoint. According to a recent article in BusinessWeek, this is how it works:Procter and Gamble looks for customers that match their target criteria, in this case moms and particularly those with large social networks. They find most of them by advertising online and through referrals. Participants are asked to talk to their friends about new products. In return, P&G promises a stream of new product samples, "a voice that is going to be heard," and specific messages to share. So far 600,000 moms are participating.According to Steve Knox, the CEO of Vocalpoint, the most difficult challenge with word-of-mouth marketing is making it predictable. His solution: find a strong reason why a person would want to share product information with a friend. The article goes on to say--and this is very important--that the message given to the participants is always different from the one P&G uses in traditional media.For example on the Dawn campaign, traditional ads stressed the grease-cutting power, But the message sent to the Vocalpoint mom's focused on how fun the foam was for kids to use--so fun they would be asking to help wash the dishes. They also received a sponge shap
I am not talking about sales pitches here. I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Charleston, SC” they are looking for information, not a particular real estate agent.
Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesn’t, like the great majority of sites on the web, then you will never be found.
2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, “haylorchurch.tv” or “bobsmithscrealty.net”.
There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Charleston homes for sal
The most challenging question every new on-line aspiring marketer asks “What product or service should I sell over the internet?” I would suggest that a great way to start would be a visit to your local book store. Spend a few hours looking thru the magazine section where you will find hundreds of potential niche markets.Once you have selected an area of interest, look at each of the magazines within that section. Study the display ads, the classified ads, and the articles within the magazine to generate a list of potential ideas for products or services.For example, I recently picked out a Better Homes and Garden magazine and came up with a food item which was featured as a healthy snack item. People are always looking for ways to improve their health while at the same time loose weight. In addition, this product tied in with a national awareness campaign for women about heart disease.Next, go to the overture search term tool and begin researching the demand for your product or service. Determine if anyone else is interested in your niche product from the total searches of related keywords done in the previous month. If there are sufficient numbers, then procede. Think in terms of other items which you could market which would compliment your original product.If you get the green light from the steps taken so far, then move forward to locate a supplier. With thousands of
2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, “haylorchurch.tv” or “bobsmithscrealty.net”.
There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Charleston homes for sale.” And in the above example of Haylor Church, the domain screams, “the .org was taken, so I took the .tv that was available.” Both of these examples are big mistakes. Your domain name should answer a question that is being asked and describe your offering. It should describe action, not identity.
Sure, Yahoo and Google don’t have a name that answers a question, but you are not Yahoo or Google. You are just someone who has a site and you would like to make some money off of it or draw new church attendees or meet new people. Whatever the case, you should choose a domain name that is descriptive of your offering and the overall theme of the site.
3. Most website owners don't update or proofread their sites. I know that it is hard to believe, but there are lots of people who spend thousands of dollars on a website only to let it sit there and do nothing for them. I cannot tell you how many sites I have visited with glaring mistakes in language, verb usage or vocabulary. I have seen the English language torn apart on supposedly professional websites. I have visited sites with tons of broken links instantly turning me away, never to come back. When people click away, they won’t come back.
Not much will make a surfer click away from your site faster than errors and broken links. Those problems are so easily fixed, but people fail to check their sites on a regular basis. However, just having a grammatically perfect website is not enough. You have to be constantly adding and updating your information to it so that the Search Engines will want to keep putting you at the top of their lists. When the Search Engines visit your site with their spider programs, they look for the last time the site was updated. The more it is updated, the better ranking you will enjoy.
4. Websites fail because of too many banner ads, colors, flashy text or external links. Websites that look (and are) one huge ad or one big sales pitch will usually fail. Why? People see hundreds of ads each and every day on billboards & TV. They hear them on the radio while they are driving and they see them all over the web. If your website is not focused on what you do, then surfers will click away.
There are tons of other websites that will create banner ads for you to place on your site. Don't do it. They don't work, they won't make you any money and you are just helping that company's search ranking. Only provide external links on your site that help your business because an external link is a way for the surfer to leave your site. They can get distracted and not ever return to your offering.
5. Way too much money is spent for a website, hosting, setup and domain name. There are some web designers who are making an absolute fortune on the pub
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