Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis.

It's an ongoing process in which you will always try to beat your "control". Beating the control is marketing lingo for engaging in a never ending process of constant improvement to your sales copy in order to beat your last highest visitor to sale conversion rate. The more you practice this the more money you will make!

This article will give you 5 quick tips to get you started in playing your own game of "beat the control" which in turn will put you on the road to higher sales conversion and more money in your pocket.

Tip #1 - Know your numbers

I am always surprised when I speak with clients who wish to increase their sales from their websites and when I ask them how many visitors they are getting per month, how many sales per visitor, average unit of sale, etc they don't know. You must be able to measure results and that begins with knowing where you are at currently. Below are the most important factors you need to be tracking...

• How many unique visitors do you get per month. This is not the same as "hits". Most hosting companies provide a stats package that you can log into and see how many unique visitors you get each month. If they don't I suggest switching to a hosting company that does.
• How many sales do you get per 100 visitors. This gives you your conversion rate in percent. The average according to shop.org is around 1.8-2% or roughly 2 sales for each 100 visitors. I have found that this number can be dramatically improved by making even the smallest changes to your website copy and or layout.
• What is your average sale price. Take all your online sales each month add them up then divide by the number of sales.
  Article Writing for Internet Marketing - A Myth
  I recently read an interesting article on article writing. It was published in SiteProNews - as far as I am concerned, the 'Google of Newsletters'. It is my ambition one day to get an article into SiteProNews!Mark Daoust said in this article The Misunderstood Marketing Method, that most people use articles in completely the wrong way to promote their sites. I completely agree with him and in fact, the research that I've done into the success of various of my article submissions is bearing this out.Since the concept of 'Article writing is the best way to promote your website' became the vogue recently most people think that it is enough to dash off a couple of words and then mass submit t
  the control is marketing lingo for engaging in a never ending process of constant improvement to your sales copy in order to beat your last highest visitor to sale conversion rate. The more you practice this the more money you will make!

  This article will give you 5 quick tips to get you started in playing your own game of "beat the control" which in turn will put you on the road to higher sales conversion and more money in your pocket.

  Tip #1 - Know your numbers

  I am always surprised when I speak with clients who wish to increase their sales from their websites and when I ask them how many visitors they are getting per month, how many sales per visitor, average unit of sale, etc they don't know. You must be able to measure results and that begins with knowing where you are at currently. Below are the most important factors you need to be tracking...

  • How many unique visitors do you get per month. This is not the same as "hits". Most hosting companies provide a stats package that you can log into and see how many unique visitors you get each month. If they don't I suggest switching to a hosting company that does.
  • How many sales do you get per 100 visitors. This gives you your conversion rate in percent. The average according to shop.org is around 1.8-2% or roughly 2 sales for each 100 visitors. I have found that this number can be dramatically improved by making even the smallest changes to your website copy and or layout.
  • What is your average sale price. Take all your online sales each month add them up then divide by the number of sales.
    Podcasting – How to Podcast
    There’s more to creating a podcast than just knowing what to say, however. How you say it is just as – if not more – important than the message itself. With these few tips you should have podcast success! The main goal here is to make your podcast stand out from the ever-expanding sea of information choices out there.1. Be original! No one wants to hear someone drone on about the same old things they’ve heard a million times before. Attracting an audience means being engaging, and part of being engaging is having a new and fresh approach. If your content isn’t necessarily original (sometimes the facts are just the facts) that doesn’t mean you can’t add a little flair. Let your fun side s
    s conversion and more money in your pocket.

    Tip #1 - Know your numbers

    I am always surprised when I speak with clients who wish to increase their sales from their websites and when I ask them how many visitors they are getting per month, how many sales per visitor, average unit of sale, etc they don't know. You must be able to measure results and that begins with knowing where you are at currently. Below are the most important factors you need to be tracking...

    • How many unique visitors do you get per month. This is not the same as "hits". Most hosting companies provide a stats package that you can log into and see how many unique visitors you get each month. If they don't I suggest switching to a hosting company that does.
    • How many sales do you get per 100 visitors. This gives you your conversion rate in percent. The average according to shop.org is around 1.8-2% or roughly 2 sales for each 100 visitors. I have found that this number can be dramatically improved by making even the smallest changes to your website copy and or layout.
    • What is your average sale price. Take all your online sales each month add them up then divide by the number of sales.
      What the **Bleep** Do You Know About Workplace Attitude?
      Go to Your Nearest Video StoreA new movie is now on DVD entitled "What the *Bleep* Do We Know?". If you haven't already seen it, here is the web site http://whatthebleep.com/ Among other things it's about how attitude makes a HUGE difference to human effectiveness on all levels. Besides that -- the movie is very entertaining. Your attitude vastly affects your bio-chemistry -- which in turn can make or break your relationships with customers, suppliers, co-workers, bosses, computers, time deadlines, inner dilemmas, family, everything.What You Focus on GrowsCandace Pert, the bestselling author of Molecules of Emotion, is interviewed in the film. She says our frontal cortex allows u
      are at currently. Below are the most important factors you need to be tracking...
      • How many unique visitors do you get per month. This is not the same as "hits". Most hosting companies provide a stats package that you can log into and see how many unique visitors you get each month. If they don't I suggest switching to a hosting company that does.
      • How many sales do you get per 100 visitors. This gives you your conversion rate in percent. The average according to shop.org is around 1.8-2% or roughly 2 sales for each 100 visitors. I have found that this number can be dramatically improved by making even the smallest changes to your website copy and or layout.
      • What is your average sale price. Take all your online sales each month add them up then divide by the number of sales.
        Guide To Promoting A Forum Website
        A great number of people who are venturing into forum discussion site put a great amount of effort into promoting it. Nonetheless, a lot of them fail in achieving good and satisfying results like a sudden traffic generation, more conversion out of the traffic, and more visitor to name a few. The reason they fail, nobody knows. But experts believe that at a certain point, these admin managers have failed on exploring the appropriate site promotions tools in their maximum abilities. So, what are the forum website promotional strategies that one can use to attain success?You may opt to using the search engine tool. By getting a high rank on the search engine results, you are at least assured that
        sitors. This gives you your conversion rate in percent. The average according to shop.org is around 1.8-2% or roughly 2 sales for each 100 visitors. I have found that this number can be dramatically improved by making even the smallest changes to your website copy and or layout.
      • What is your average sale price. Take all your online sales each month add them up then divide by the number of sales.

      Tip #2 - Move the big guns up to the front.

      Statistics show that you have about 10 seconds to entice a website visitor to go deeper into your site before they click the back button and forget you ever existed. Remember that your online prospects are looking for information to solve their problem and if they don't see anything on your homepage immediately upon arriving that leads them to believe that you understand their problem you lose.

      You must greet your visitors with a large headline that says something to the effect of "we know what your problem is and we can fix it better than anyone else - here's why...". Then in your copy give them as many reasons as possible as to why your company is the better choice out of all your competitors. Give them testimonials, and other kinds of proof that you or your product gets results.

      Tip #3 - Use simple language.

      Speaking to your online prospects in a conversational tone increases conversion rates. Avoid the tendency to try to sound professional using corporate sounding gibber jabber. Remember these are real people and they respond to real language being spoken by a real person. Be authentic and forget about what your competitors are doing. Find your own voice and I guarantee that more of your prospects will respond to that than to the same old tired impersonal ivory tower cliches.

      Tip #4 - Put the emphasis on what you can do for them

      Alot of businesses make the mistake in thinking that potential customers actually care how long they have been in business or how much they s