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Will You Add? - Make Your Artist Website Sell!
We all know how important it is to gain subscribers and build your database, however, it is equally as important to retain your database. There is no use in gaining subscribers, only to lose them shortly thereafter. To increase the likelihood of subscriber retention, I've taken a note or two from the 4 main learning styles, which are used by presenters, lecturers and students, and modified them for use when writing & preparing newsletters.The Four Main Learning Styles are*: The Visual/Written Learning Style: You learn best when information is presented visually and in a written language format. In a classroom setting, you benefit from instructors who use the blackboard (or overhead projector) to list the essential points of a lecture, or who provide you with an outline to follow along with during lecture. You benefit from information obtained from textbooks and class notes. You tend to like to study by yourself in
3. Make your website fit with your
You may know a few vampires. You know - the people that seem to suck the energy out of a room when they walk in leaving everyone feeling depressed. You probably also know people who, "light up a room" when they walk in. You might describe someone you just met as "rubbing you the wrong way" if you found yourself irritated with them and you just didn't know why.As someone trying to market a small business, your #1 job is to make your customers and prospects feel good about doing business with you. Sure, you are going to use every marketing tool in your disposal, and you understand that people ALWAYS buy on emotion and then justify with logic.Everybody who's not insane enough to be locked away or has some other mental pathology is, to some degree, "role adaptive". Observe how your own behavior changes when you are talking to a toddler, or when you are talking with your friends, or talking on the phone with a sales person. You will notice that your voice, body
Here’s the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.
1. You need an artists website
Any artist who can classify themselves as either “emerging” or “mid- career” will definitely benefit from having their own website to promote their work. At this stage of your career it is important to be able to have a place where anyone in the world can easily access and view your work.
2. Know who you are trying to impress
Are you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you could make a very handsome living if you really knew how to market those art cards
3. Make your website fit with your o
The decision to extend credit is always going to be risky. Giving credit means that you are taking a chance of not being paid. Possibly losing your profit and also possibly losing what you paid for the goods sold to the customer, or losing all your time spent on the service you provided. This can be a disaster for a small business!Here are 3 ways to help in the decision process, and help minimize the risk of extending credit.1. Evaluate the risk factors of each payment type, and decide on which level of risk you are comfortable with.Cash: zero risk (unless you forget to check for counterfeit bills).Credit Cards: fairly safe, the risk is on the credit card company, as long as you follow the procedures of checking the signature & expiration dates. There is a possibility of a charge back, but you will be able to provide proof of a legitimate sale to resolve that. Sales over the phone or internet are a different story, the risk is of a stol
1. You need an artists website
Any artist who can classify themselves as either “emerging” or “mid- career” will definitely benefit from having their own website to promote their work. At this stage of your career it is important to be able to have a place where anyone in the world can easily access and view your work.
2. Know who you are trying to impress
Are you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you could make a very handsome living if you really knew how to market those art cards
3. Make your website fit with your
Google optimisation is essential to help gain valuable traffic from the web as Google holds the largest share of the search market in many countries, either through its own site or through partners that use its search results. Getting a high ranking on this tool can therefore be worth more traffic than all the other search tools put together.Not surprisingly, Google optimisation is becoming increasingly competitive as more and more companies realise the importance of getting a high ranking here, but it is also one of the most 'user-friendly' search engines to work with! Google updates frequently, deep indexes many pages from a website, and is also good at ignoring sites that try to 'spam' the listings through the use of unscrupulous techniques.Submitting a site to Google.
It is free to get your site listed on Google and, as it conducts regular updates, it can take anything from several days to several months for a new site to appear, depending
2. Know who you are trying to impress
Are you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you could make a very handsome living if you really knew how to market those art cards
3. Make your website fit with your
You should never be short of something to video for your series and you could even sell videos on similar tasks as a set at a discount price. The actual mechanics of the video is simple. Just set the camera up on a tripod and work in front of it, or work with a partner. The software available can add special effects if required and your video could be in the form of a hard DVD, a video file for download, or streamed from your server for one-view purchases. Generally the hard DVD is the more popular, though you would have to remember to add P&P to the price.Ebooks are simple to write if you have a good command of your language. For highest sales value they would have to be English, though this might all change as the Chinese become more and more internet aware. There’s a good internet business for a Chinese speaker: translating ebooks into Chinese. I am sure that this will shortly be a massive market and it might be worth while having your stuff translated now,
Are you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you could make a very handsome living if you really knew how to market those art cards
3. Make your website fit with your
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Alderson's Adword Analyzer, punch in a search term you are interested in researching and press a button.In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searc
3. Make your website fit with your overall art marketing strategy
A website is most effective when it is part of a larger overall marketing strategy for your art. This includes mailings, lots of in-person gallery visits and presentations, regular (physical) showings of your work, and developing relationships with the art world. An effectively planned website can greatly compliment and simplify your other marketing efforts.
4. There is a real market for art on the internet
The internet is quickly becoming an accepted place to showcase your art to collectors and arts professionals. They might still want to see your work in person before they buy, but the fact remains: they saw it first on your website! Having an online art presence is very important at this time.
5. Have your own website and a website portf
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