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Will You Add? - Your Website Reflects Your Business
As the species whose thinking ability supposedly separates us from the animals, we really don't spend much of our life reasoning. Most of the time our minds get stuck on cruise control. Thinking takes up too much time and requires too much energy. Imagine having to think about every decision we make. It wouldn't leave us much time to accomplish anything else, would it? Most of us have a systematic way of looking at the world. When this mode is operating, our minds are perfectly primed to automatically respond to persuasion triggers. I call these triggers the Laws of Persuasion. The Laws of Persuasion operate below our conscious thoughts. When employed properly, your prospects don't even realize you're using them. On the other hand, if you blunder your way through a persuasion situation, your audience will be totally aware of what you're doing. It's like seeing a police car on the side of the road--it jars us back to reality. If the persuader is skilled, he or she will use the Laws of Persuasion so the message is delivered below the radar.Understanding the Laws of Persuasion involves understanding the human psyche. Such
What Web Design Is
Web Design is:
• A Sales Tool
• A Cost Efficient Expansion of Your Business
• A Community Service
A Sales Tool
You can think of your website as a brochure. We have an attractive image on the front that says “open me, you know you want to”. Inside we have product information, company information, contact information, and reasons why the potential customer should choose you.
With happy thoughts, the potential customer now turns into the buying customer because your website reflected the everlasting impression of what your business is.
A Cost Efficient Expansion of Your Business
Imagine being able to keep your store open 24 hours a day, 7 days a week. Imagine being able to sell products and services in your
Traffic is what everyone is talking about it, but how do you get it. One of the best ways of getting traffic is using articles will increase traffic to your web site. There are many of article directories on the internet; with the right article submitter software you can automate the entire article submission process. The way to do this is by writing interesting, informative and useful articles relevant to your target audience.For argument sake we will assume that most people reading this are aware of the fact that they can associate with, or affiliate with, many companies, and can earn commissions by sending customers to these companies through links on their web site, in emails, and so on. Most internet entrepreneurs add the affiliate links to their site and hope that this will generate traffic or generate money, but it never does. This method is good for the site selling the product because they receive one way links back to their site. Follow the following steps to receive links. Persuade and convince the webmasters to exchange links with your website(s) with PR4 and over, join a site which specializes in reciprocal link exchanges. Creat
No employees are in sight. As you are desperate for help, you finally make it past the heaping hill of shoes to the back of the store and find a button that says “Page for Help”. You press the button and out comes a card that says “please leave your mailing address, we’ll send you a letter”. Frustrated, you leave the store, and finally realize there is a Footlocker across the street.
We all know how first impressions can make or break a potential customer's decision to buy. With more and more people discovering the internet, most businesses do not realize that their company website is the customer's first impression.
A Reflection of How You Do Business
Your website should be a reflection of your business. Would you allow your customers to walk through a maze to get your contact information? Do you want to answer your customer's questions or leave them guessing? Do you want them to find your product information? Your website will reflect these answers back to your customer.
What Web Design Isn’t
Web Design is not:
• All the Bells and Whistles
• A Tease
• A Get Rich Quick Scheme
All The Bells and Whistles
Would you buy a luxury car that got you ten miles and then died? Then why would you want your website to be the best but unfunctional? Sometimes we forget that having the best of the best of something means to sacrifice something else.
For instance, have you ever seen a website made entirely in Macromedia Flash? ( Click here for more info about flash ) There is nothing wrong with a nicely animated website, however, this will shut out potential customers who do not have, nor wish to install the flash player plug-in. This restricts certain users who have certain plugins installed on their computers, and you don’t want to ever shut out potential customers. If you wish to do that, make sure you have a good purpose and make sure you clearly state on your website what those requirements are.
A Tease
It’s better to have too much information than too little. Don’t expect a potential customer to want to wade through pages to contact you for more information.
If you sell pink shoe laces and neglect to put that information on your website, your potential customer may end up going somewhere else to look for pink show laces. It’s too easy to just ‘go somewhere else’, or ‘do another search engine query’.
A Get Rich Quick Scheme
Why Nancy, only fools rush in.
A common misconception I have seen is that business owners believe their website will attract millions of visitors within the first week of creating their website. Without the funds, research and dedicated time, this is simply not true.
The instant you upload your website, it is lost in the millions and billions of virtual pages across the internet. You have to market your website just like you market your business; tell people.
You will not get the keyword you want from search engines, you will not receive millions of visitors, and you will not sell all your products within the first week.
However, if you take the time to do your research, study internet marketing, spread your website via word of mouth, and design careful search engine placement; you CAN get the keyword you want, you CAN receive millions of visitors and you CAN sell all your products.
What Web Design Is
Web Design is:
• A Sales Tool
• A Cost Efficient Expansion of Your Business
• A Community Service
A Sales Tool
You can think of your website as a brochure. We have an attractive image on the front that says “open me, you know you want to”. Inside we have product information, company information, contact information, and reasons why the potential customer should choose you.
With happy thoughts, the potential customer now turns into the buying customer because your website reflected the everlasting impression of what your business is.
A Cost Efficient Expansion of Your Business
Imagine being able to keep your store open 24 hours a day, 7 days a week. Imagine being able to sell products and services in your
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.Still, many realize they need more than that to win the long-range battle. Fact is, they need a public relations budget that can deliver results far beyond publicity tactics.The fierce and the smart know they need real behavior change among their most important outside audiences that leads directly to achieving their managerial objectives.So they make sure they persuade those key outside folks with the greatest impacts on their organizations to their way of thinking, then move them to take actions that help their department, division or subsidiary succeed.The really fierce use a public relations blueprint something like this one: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose beh
What Web Design Isn’t
Web Design is not:
• All the Bells and Whistles
• A Tease
• A Get Rich Quick Scheme
All The Bells and Whistles
Would you buy a luxury car that got you ten miles and then died? Then why would you want your website to be the best but unfunctional? Sometimes we forget that having the best of the best of something means to sacrifice something else.
For instance, have you ever seen a website made entirely in Macromedia Flash? ( Click here for more info about flash ) There is nothing wrong with a nicely animated website, however, this will shut out potential customers who do not have, nor wish to install the flash player plug-in. This restricts certain users who have certain plugins installed on their computers, and you don’t want to ever shut out potential customers. If you wish to do that, make sure you have a good purpose and make sure you clearly state on your website what those requirements are.
A Tease
It’s better to have too much information than too little. Don’t expect a potential customer to want to wade through pages to contact you for more information.
If you sell pink shoe laces and neglect to put that information on your website, your potential customer may end up going somewhere else to look for pink show laces. It’s too easy to just ‘go somewhere else’, or ‘do another search engine query’.
A Get Rich Quick Scheme
Why Nancy, only fools rush in.
A common misconception I have seen is that business owners believe their website will attract millions of visitors within the first week of creating their website. Without the funds, research and dedicated time, this is simply not true.
The instant you upload your website, it is lost in the millions and billions of virtual pages across the internet. You have to market your website just like you market your business; tell people.
You will not get the keyword you want from search engines, you will not receive millions of visitors, and you will not sell all your products within the first week.
However, if you take the time to do your research, study internet marketing, spread your website via word of mouth, and design careful search engine placement; you CAN get the keyword you want, you CAN receive millions of visitors and you CAN sell all your products.
What Web Design Is
Web Design is:
• A Sales Tool
• A Cost Efficient Expansion of Your Business
• A Community Service
A Sales Tool
You can think of your website as a brochure. We have an attractive image on the front that says “open me, you know you want to”. Inside we have product information, company information, contact information, and reasons why the potential customer should choose you.
With happy thoughts, the potential customer now turns into the buying customer because your website reflected the everlasting impression of what your business is.
A Cost Efficient Expansion of Your Business
Imagine being able to keep your store open 24 hours a day, 7 days a week. Imagine being able to sell products and services in your
So you've decided you want so have a website designed for your company. You've had a brainstorming meeting with your staff and are starting to think about what you consider to be the important aspects of the site; what colours to use, where you want your pictures to appear and whether or not your web designer should make your logo spin from right to left or from left to right. Stop! There are far more important considerations that need to be made and this article will tell you the main things that cannot be overlooked by a website designer if their intention is to build a successful business website that will deliver a return on your investment.1) The Goal of the WebsiteThe goal of the website needs to be carved in stone; well I suppose just writing it down would suffice! What do you want to achieve by having the website designed? This could be something as simple as publishing contact details on the internet. It could be something a lot more specific such as:To have 500 users sign up to your newsletter in the first year. To sell ?10000 worth of products over the internet in your first year. To achieve 10 sales enquiri
A Tease
It’s better to have too much information than too little. Don’t expect a potential customer to want to wade through pages to contact you for more information.
If you sell pink shoe laces and neglect to put that information on your website, your potential customer may end up going somewhere else to look for pink show laces. It’s too easy to just ‘go somewhere else’, or ‘do another search engine query’.
A Get Rich Quick Scheme
Why Nancy, only fools rush in.
A common misconception I have seen is that business owners believe their website will attract millions of visitors within the first week of creating their website. Without the funds, research and dedicated time, this is simply not true.
The instant you upload your website, it is lost in the millions and billions of virtual pages across the internet. You have to market your website just like you market your business; tell people.
You will not get the keyword you want from search engines, you will not receive millions of visitors, and you will not sell all your products within the first week.
However, if you take the time to do your research, study internet marketing, spread your website via word of mouth, and design careful search engine placement; you CAN get the keyword you want, you CAN receive millions of visitors and you CAN sell all your products.
What Web Design Is
Web Design is:
• A Sales Tool
• A Cost Efficient Expansion of Your Business
• A Community Service
A Sales Tool
You can think of your website as a brochure. We have an attractive image on the front that says “open me, you know you want to”. Inside we have product information, company information, contact information, and reasons why the potential customer should choose you.
With happy thoughts, the potential customer now turns into the buying customer because your website reflected the everlasting impression of what your business is.
A Cost Efficient Expansion of Your Business
Imagine being able to keep your store open 24 hours a day, 7 days a week. Imagine being able to sell products and services in your
A picture is worth a thousand words.And it still is today. With the media changing everyday photography has changed along with it and as a result is still a valuable resource for web business.Photos enhance the look of a website.Communicate so much more than words, they communicate emotions.Photos can be customized for borders and backgrounds.Photos have more impact than clip art. (They tend to give a more professional look.)Stock photography is a big business and affordable stock is out there.As a web business you’re most likely a small business and have a limited budget and that’s where stock photography can be great resource for you. You can spend as little as $10.00 or as much as $200.00 plus on one image. (Consider that if you hired a professional commercial photographer to shoot a few rolls of film to your specifications it would cost you thousands and thousands of dollars.)Things to remember when shopping for stock photography:Know what you want, start with a generic idea and get specific as you shop (Remember you probably
A Get Rich Quick Scheme
Why Nancy, only fools rush in.
A common misconception I have seen is that business owners believe their website will attract millions of visitors within the first week of creating their website. Without the funds, research and dedicated time, this is simply not true.
The instant you upload your website, it is lost in the millions and billions of virtual pages across the internet. You have to market your website just like you market your business; tell people.
You will not get the keyword you want from search engines, you will not receive millions of visitors, and you will not sell all your products within the first week.
However, if you take the time to do your research, study internet marketing, spread your website via word of mouth, and design careful search engine placement; you CAN get the keyword you want, you CAN receive millions of visitors and you CAN sell all your products.
What Web Design Is
Web Design is:
• A Sales Tool
• A Cost Efficient Expansion of Your Business
• A Community Service
A Sales Tool
You can think of your website as a brochure. We have an attractive image on the front that says “open me, you know you want to”. Inside we have product information, company information, contact information, and reasons why the potential customer should choose you.
With happy thoughts, the potential customer now turns into the buying customer because your website reflected the everlasting impression of what your business is.
A Cost Efficient Expansion of Your Business
Imagine being able to keep your store open 24 hours a day, 7 days a week. Imagine being able to sell products and services in your
I have just started in the world of internet marketing. I have always wanted to have the ability to work from home. There are so many benefits, including being my own boss.Due to the fast that I have little money, and I mean little! I had to set a budget for my advertising. It is a big number...ZERO! That's right; my budget right now is absolutely nothing.Let me tell you my secret. Placing free classified ads on the internet. There are a host of places to go to accomplish this unbelievable feat. All one needs to do is just type in "free classified ads" in your favorite search engine and poof, you will turn up thousands of results.You know that saying "you get what you pay for"? That is true with free internet ads. You will not be able to capitalize on all the features a site has. You may not be able to upload a photo, some may not even let you put a web URL, but the fact is you are still getting you name out. Even if you ad is only 35 words I still believe it can be effective.You are going to be limited to the amount of words you can place in a free ad. Most sites I have found are somewhere between 35 to 100 characters. S
What Web Design Is
Web Design is:
• A Sales Tool
• A Cost Efficient Expansion of Your Business
• A Community Service
A Sales Tool
You can think of your website as a brochure. We have an attractive image on the front that says “open me, you know you want to”. Inside we have product information, company information, contact information, and reasons why the potential customer should choose you.
With happy thoughts, the potential customer now turns into the buying customer because your website reflected the everlasting impression of what your business is.
A Cost Efficient Expansion of Your Business
Imagine being able to keep your store open 24 hours a day, 7 days a week. Imagine being able to sell products and services in your sleep. Imagine being able to sell to anyone, anywhere, to whatever region you want. Sounds nice doesn’t it?
This is what your website should be providing for you. Hiring a web designer, paying monthly web hosting space, and purchasing a yearly domain name costs a fraction of what it does if you were to open several locations around the world.
This tell the customer “We provide options for you.”. Imagine how grateful someone in a wheelchair would be if they didn’t have to have someone drive them to your business to shop around, or what if they were bedridden and couldn’t leave their homes at all?
A Community Service
What better way to say “I love you” than to bring people together. This is another way you can use your website to reflect your business. A community focused business website brings your customers together who have similar interest and who feel warm and fuzzy inside for finding a group of people just like them.
For instance, ecademy.com is a perfect example of a community focused website. It’s exciting to wake up, check your email and get a personal message from a fellow networker. You can start more focused interest clubs, you can write articles. You feel apart of something.
What A Web Developer Isn’t
• A Miracle Worker
• A One Service Provider
• A Lazy Bum
A Miracle Worker
Beware of web designers who make promises they cannot keep. A web developer’s failure to live up to his/her promises will more than likely hurt your website, which in return can hurt your business image. Let’s take a search engine such as Google.com as an example. Google.com plays by their own rules that web developers cannot control, only abide by. A web developers promise to get you in #1 spot for the keyword “shoe” is almost impossible. There are some people who will result to measures that are against Google.com policy, to make you think you’ve reached that #1 spot. Keyword spamming, url spoofing, keyword hiding, to name a few. Resulting to these measures will make your site look unprofessional and get you banned from Google.com.
A One Service Provider
You shouldn’t have to shop in ten different locations to create your website. This will lead to ten different levels of quality. For example, if you have to hire a graphic designer for the graphical layout, then a programmer for the shopping cart, and a writer for the content; if each professional isn’t on the same thinking page about your company, it will be evident.
A Lazy Bum
A good Web Design Professional isn’t willing to cut corners if it means sacrificing the quality of your online presence. This includes, but not limited to: search engine preparing, content management and research, information placement, programming and more. If your web developer slacks on any of these issues, your website will show it.
What A Web Developer Is
• A Solutions Provider
• A Consultant
• A Fast Learner
A Solutions Provider
You deserve a web developer in tune to your business needs and who understands how your website effects the image you are trying to create. The Developer should be able to provide many, if not all the resources available to complete your website from start to finish, or know the correct people who can.
A Consultant
You should feel confident asking your web developer questions and confident that you’ll receive answers.
A Fast Learner
More than likely, your web develo
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