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Will You Add? - Allocating Your Web Site's Budget Properly
In today’s business environment with increases in staff reductions and rapidly changing roles and responsibilities, it is crucial that all of your team members be fully engaged in the tasks at hand. According to a Gallup survey, 350 billion dollars are lost each year in American companies due to disengaged employees. How then do you minimize the impact of this costly problem within your organization? Below are key st
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web si
Most people don’t realize that most ATM machines are not actually owned by banks. If fact most of the ATMs you see at bars, gas stations and many other high traffic locations are operated by the business owners or even individuals like you or me. You need not be affiliated with any back to own and operate ATM machines and once you have a few basics down, you can create a sizable passive income simply by placing and
I think this is most obvious when you consider how little many are willing to spend on their website once they get past the design stage. I’ve dealt with client after client that had no problem pouring thousands of dollars into their website design but cringe at a few thousand dollars going towards improving traffic and conversions through search engine optimization. Maybe this is why so much more money is spent on PPC (pay-per-click) advertising than on SEO, even though SEO has proven a better return on investment over the long term.
What should be considered a marketing expense in regards to your website?
Web Hosting
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web sit
Is your site making money? Is it making as much as you want? Your site may need to be modified to increase its earnings and your profits. Competition on the internet is ruthless. If you want to play the game, you need to know some of the tricks of the trade. Some great things to get you started are links and directory listings. There are also a few other tips that will help increase traffic and give your site a good
I think this is most obvious when you consider how little many are willing to spend on their website once they get past the design stage. I’ve dealt with client after client that had no problem pouring thousands of dollars into their website design but cringe at a few thousand dollars going towards improving traffic and conversions through search engine optimization. Maybe this is why so much more money is spent on PPC (pay-per-click) advertising than on SEO, even though SEO has proven a better return on investment over the long term.
What should be considered a marketing expense in regards to your website?
Web Hosting
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web si
Economic development policy is measured by job opportunities, workforce development and business retention and expansion. Business Intelligence Systems are used to enhance economic development, workforce development and business retention and expansion. Business Intelligence Systems for the purpose of Business Retention and Expansion (BRE) are designed to store and report on data used for multi-dimensional, holisti
What should be considered a marketing expense in regards to your website?
Web Hosting
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web si
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not link
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web si
There are a great number of good reasons for someone to become a truck driver. First and foremost among those reasons would be the great pay. Did you realize that most truckers, their first year out on the road, earn an average of $35,000 a year? And, that after just a few years out, those same truckers are making an average of $45,000-$50,000 annually? And finally, veteran drivers who own their own trucks make avera
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of their web site seriously.
What is the goal of getting your site optimized? Is it top rankings? Sadly, for many, this is still the case. In the strictest sense, SEO is just about achieving top rankings, but that mindset is also changing. Top rankings are (or should be) merely a means to an end. The endgame of getting your site optimized for search engine placement is to increase traffic and conversions. That sounds like a marketing plan to me.
Business owners looking toward SEO to improve traffic would do well to change their mindset to thinking of their website as a marketing expense. Not only will your expectations be more
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