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  • Will You Add? - What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

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    The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the second quarter of 2006, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, was $26.3 billion, an increase of 4.6 percent (±1.7%) from the first quarter of 2006. Total retail sales for the second quarter of 2006 were estimated at $984.9 billion, an increase of 0.9 percent (±0.3%) from the first quarter of 2006. The s
    ur products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

    Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

    You can find out more about Google Adwords at: Factoring Canada - How To Finance Your Canadian Business
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    In my previous life.....

    Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics."

    Simply put, pulling metrics is just testing your product or service. Your objective is to see how many sales you get out of a certain amount of clicks to your web site.

    So what does my previous life as a coach have to do with your success on the internet? Great question, and now I will give you a great answer.

    As a coach, I would test my girls in practice to see how many free throws each girl could make out of 100. I would do this everyday.

    *For those of you who are not familiar with Basketball: A freethrow, also known as a foul shot, is awarded to a player who gets fouled by a player on the other team.

    *I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.

    Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.

    Here's what I've learned from testing these players:

    First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.

    Why?

    Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...

    And more points means victory for Jane, Cathy, and the entire team!

    **Online Business is not much different**

    On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

    Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

    You can find out more about Google Adwords at: How To Control Shrink in Your Retail Store
    Shrink is a part of the business no one likes to talk about. However, shrink plays a huge part in every retailer’s business. Shrink can take many forms, but here are the four most common. They are employee theft, shoplifting, vendor theft and paperwork errors.Many small retailers only worry about shoplifting, but the other three accounts for about 2/3 of all shrink. We will discuss steps to help reduce your shrink.Employee theft accounts for almost half of all shrink. Many business my previous life as a coach have to do with your success on the internet? Great question, and now I will give you a great answer.

    As a coach, I would test my girls in practice to see how many free throws each girl could make out of 100. I would do this everyday.

    *For those of you who are not familiar with Basketball: A freethrow, also known as a foul shot, is awarded to a player who gets fouled by a player on the other team.

    *I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.

    Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.

    Here's what I've learned from testing these players:

    First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.

    Why?

    Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...

    And more points means victory for Jane, Cathy, and the entire team!

    **Online Business is not much different**

    On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

    Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

    You can find out more about Google Adwords at: 7 Secrets You Need To Know To Get Repeated Traffic To Your Website
    Do you have traffic coming to your website? Are you tracking the traffic that comes to your website? How is the rate? Is it fluctuating or constant or increasing? To get repeated traffic to your site, you need to master few ideas.7 Secrets you need to know for repeated traffic1. You will first need a way to gather your traffic's email address and names so that you can keep in touch with them. One of the best ways to do this is to build an opt in or squeeze page. This will allow other team.

    *I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.

    Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.

    Here's what I've learned from testing these players:

    First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.

    Why?

    Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...

    And more points means victory for Jane, Cathy, and the entire team!

    **Online Business is not much different**

    On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

    Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

    You can find out more about Google Adwords at: Successful Marketing - Making Everything Out of Something
    Many Americans have never even heard of Daniel Ludwig, one of the richest men and controversial tycoons that ever lived in the United States. He kept a low profile and purposely remained under the radar of the press and public scrutiny. His shipping company was one of the largest in the world, and he created it out of nothing.Your business may not compare to Ludwig’s in terms of financial gain or notoriety, but you can still aim to follow in his footsteps and begin by developing a largemakes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.

    Why?

    Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...

    And more points means victory for Jane, Cathy, and the entire team!

    **Online Business is not much different**

    On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

    Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

    You can find out more about Google Adwords at: Boost Internet Shopping Cart Sales- Order Incentive Secrets Revealed
    How can you develop an effective internet shopping cart strategy that includes order discounts?If your business provides a number of different products and services, providing order incentives can encourage the client to place a larger value order.There are 2 basic models we will discuss here:1. The dollar discount. e.g. Order to the value of $100 and receive a $10 discount.If the client's order is near the threshold, they will likely try and thinur products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

    Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

    You can find out more about Google Adwords at: https://adwords.google.com/select/?hl=en

    By utilizing Google Adwords you can test your products. Pay-Per-Click means you'll pay a certain price each time someone clicks on your advertisement.

    However, you can find great keywords at low cost. If you need help finding good keywords, I suggest downloading Good Keywords. It's a free software program and has helped me find some great search terms.

    http://www.iwanttips.com/gkwds/index.html

    Marketing on the internet is somewhat different than my coaching experience. The statistics are much different. In basketball, I wanted someone who could make 70 to 80% of the freethrow shots taken in a game.

    On the internet, I am shooting for a 2 to 3% conversion rate. That's right, I'm looking for 2 to 3 sales out of every 100 clicks. That doesn't mean I don't want more, but 2 to 3% conversion is a good mark.

    Let's you are paying 10 cents a click, and out of 100 clicks you got 3 sales. And your price for your product is 40.00.

    * 3 x $40 = $120.00

    * .10 x 100 = $10.00

    * $120.00 - $10.00 = $110.00 Net Profit.

    You've got a good product that you can continue to test and market. If you had gotten 300 to 400 clicks and no sales, you'd have to take a good look at your product.

    Sometimes people fall in love with a product before they test it. I've been there! It's always best to test, test, test!

    Going back to my basketball analogy. The fact remains that Jane made more freethrows than Cathy. I want her on the line when the game is on the line.

    Same rules apply when it comes to marketing online. I want to p

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