Tags |
|
|
Links |
|
|
Will You Add? - How To Write More Powerful Online Text
Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for information. And that’s your opportunity.According to direct mail consultant Allyn Kramer, there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:1. Outside envelope 2. Brochure headline 3. Inside address (who the letter is going to) 4. Signature line (who the letter is from) 5. PostscriptSince the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas. Re-phrase your ask in a new way Reiterate the deadline for the member’s gift, if there is one Point the donor to your website to make an online donation Invite donors to refer you to a friend who may support your organization Invite the donor to complete the enclosed reply card and envelope Remind donors that their gifts are tax deductible Invite the donor to join your monthly giving program Repeat your case for support in a fresh way Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference Invite donors to upgrade their gift Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”) Invite readers to visit your website to complete a survey (and ask for the gift again there) Give your phone number or email address and invite the donor to contact you with any questions Explain what will happen if you do not receive sufficient funding (without spreading fear and without making your donor feel guilty) Thank your members for their ongoing support Add a personal note about why you are so passionate about this particular ask--and why you need the donor to send a gift today Remind the member about the freemium you’ve enclosed (mailing labels, for example)
Firstly, go with the flow of the physical restrictions and write so you minimize their effect. Also, create your text so it works well for scanners (human scanners that is) by highlighting key points in bold - not italics or underline because people think those are links. That way people get the gist of your message while scrolling, although of course they will stop and read more carefully when an emb
Making money in the world of Internet marketing can be done in a number of ways. But behind the scenes, top marketers are positioning themselves in various niches and launching dozens of profit-pulling minisites that each sell a 50-100 page eBook on autopilot.Before you can launch your own ebook empire, you have to know which niche you intend to target. Although many gurus insist they make a living selling marketing products, the truth is that they keep their own money-making niches top secret so that the competition stays to a minimum.Top marketers spend days gathering a list of 10,000 or more keywords when they want to saturate a market and corner their share of the profit pie. They don’t go with a top 100 list or the prime keywords – they use dozens of advanced free and paid tools to scoop up every last long-tail term that even remotely relates to their product.Launching your own ebook empire is a single Internet marketing skill where you learn it once and then repeat it multiple times for increased profits. There’s no need to split your streams of income, because this one avenue of money has everything rolled into one – the product ownership, affiliate marketing, and even AdSense revenue when you blog about your product to create a buzz.One big mistake many marketers make is in trying to launch a “how to make money on the ‘net” eBook when they haven’t even made their first dime. It’s better to target a niche where you’re able to write and market about the topic with a thorough understanding.When you’re getting ready to launch, there are a lot of small details you have to know – such as compiling the product, setting it up on a payment processor like ClickBank or PayDotCom. You have to understand what it takes to track, test and tweak certain elements of your marketing campaign.You’re not just building an ebook empire – you’re building a brand and a reputation as the go-to person in your niche, so it’s important to plan out your marketing agenda where it promotes you in a positive light.Even before your launch, you’ll need to get an affiliate program ready so that you have an army of people selling your product for you. And then you’ll begin preparing the backend product strategy to sell to your target audience a second, third, and fourth time.
There are a few more stark facts about online communications that significantly influence how your message is received. One, according to the world-acclaimed web expert Dr Jakob Nielsen, is that 79% of online readers don't read - they scan. That's a little like the way people browse through brochures. What it means is that your message must be delivered in a way that allows key points - and benefits, of course - to be picked up at the same speed as readers scroll and scan.
Secondly, Dr Nielsen has also calculated that when people read from a screen they do so at a rate 25% slower than they read print on a paper page. That's because, despite high-resolution screens and all the other technological wizardry, on-screen text is harder to read. For this reason your messages have to be very much more concise than they do for printed media - some experts say screen text should be just half the length of its paper equivalent. In my view, therefore, there are two very important things you have to remember if you're going to get the best out of online text.
Firstly, go with the flow of the physical restrictions and write so you minimize their effect. Also, create your text so it works well for scanners (human scanners that is) by highlighting key points in bold - not italics or underline because people think those are links. That way people get the gist of your message while scrolling, although of course they will stop and read more carefully when an embo
In today’s world there are lots of ways to make money online and one of the most popular ways is to start a wholesale dropship business. In fact there are people who have even been very successful without their own website but just using Ebay to sell wholesale dropship products.However, one thing that is commonly misunderstood by many people about running a wholesale dropship business is pricing as it refers to the world wholesale. Many people think that just because they are working with a wholesale supplier they will be able to find products they can sell much less than anyone on the planet.But nothing could be further from the truth. Just think about it.Do you really think you will be able to get products cheaper than Wal-Mart, Amazon or overstock.com who purchase 1000s of items from wholesales suppliers?Not exactly, but that does not mean you can not be successful with your own wholesale dropship business. The key is to not focus too heavily on what everyone else is selling for and trying to add value to your product.There are going to be other business selling the exact same products as you online for a cheaper price, but that does not mean you can not have a successful business selling the same item.Here are a few tips on counteracting a lower price than yours.1. Write your description of your product in a more persuasive manner to increase impulse purchases. For instance, if you are selling on ebay write good persuasive description and be very descriptive.2. Try offering a free bonus with your product. It does not have to cost you anything. For instance, if you are selling plumbing equipment, you could sell you products with a report labeled “Insider Plumbing Secrets, 7 Tips Every Home Owner Should Know About Plumbing.3. Provide high quality photos of your products in use. Ever herd the quote “A picture is worth a 1000 words”?4. Provide products comparisons. This not only gives your site more content but also helps your buyer make an education decision all in one location. Prevent your buyer from visiting other websites and you will see your sales in your wholesale dropship business skyrocket.5. Set up your order process to recommend other products after the person has entered in their credit card information, but just before you close the sale.For instance, if you are selling cell phones, right before you close the sale recommend some cell phone
There are a few more stark facts about online communications that significantly influence how your message is received. One, according to the world-acclaimed web expert Dr Jakob Nielsen, is that 79% of online readers don't read - they scan. That's a little like the way people browse through brochures. What it means is that your message must be delivered in a way that allows key points - and benefits, of course - to be picked up at the same speed as readers scroll and scan.
Secondly, Dr Nielsen has also calculated that when people read from a screen they do so at a rate 25% slower than they read print on a paper page. That's because, despite high-resolution screens and all the other technological wizardry, on-screen text is harder to read. For this reason your messages have to be very much more concise than they do for printed media - some experts say screen text should be just half the length of its paper equivalent. In my view, therefore, there are two very important things you have to remember if you're going to get the best out of online text.
Firstly, go with the flow of the physical restrictions and write so you minimize their effect. Also, create your text so it works well for scanners (human scanners that is) by highlighting key points in bold - not italics or underline because people think those are links. That way people get the gist of your message while scrolling, although of course they will stop and read more carefully when an emb
Motivation is a call to action. It inspires change, movement and focus. It is what makes the world turn. The Art of Motivation is a must for Master Persuaders. How do you motivate in such a way that you prompt people to take the actions you want them to take? How can you plant the seeds of motivational encouragement in your prospects? As a persuader, I have found that one of the keys to success lies in motivating yourself and others. We have all had days when we did not feel like doing the things we knew we needed to do. Similarly, it is useless to persuade others to your point of view if you can't get them to take action. "Winning isn't everything, but wanting to win is." Vince Lombardi I have given success psychology and persuasion boot camps all over the world and I've met wonderful people at each one. People frequently come up to me afterward and tell me enthusiastically how they're ready to take action and make positive changes in their lives. They often seem so fired up that you could light a match with their energy. After talking to them, I feel convinced that nothing will stand in their way. But then an interesting thing happens. When I follow up with them a few weeks later, nothing has really changed for many of them. Their motivation initially seemed high, but just a brief passage of time often finds them totally unmotivated again. Several of these occasions have made me begin to wonder why it is such a natural tendency to lack the motivation to actually do the things we really want to do, even after we've made strong commitments to do them. I then naturally began to wonder how one would take want and turn it into action. That is, how could one become a Master Persuader who could motivate people who are naturally inclined to resist it to take action? If you were to ask a random group of people off the street if they want to be financially independent, if they want to lose weight or if they want to have better relationships, most everyone would say yes. While we all desire these things, what are we doing about getting them? We know what we want, but what are we doing to actively turn those wants into achievements? When encouraged, most of us start to generate sparks, but we just can't seem to get the fire started. We want to make proactive changes in our lives, but we can't motivate ourselves enough to actually do anything about it. Why? Because change involves work and energy. What's more, most of us don't understand the science of moti
Secondly, Dr Nielsen has also calculated that when people read from a screen they do so at a rate 25% slower than they read print on a paper page. That's because, despite high-resolution screens and all the other technological wizardry, on-screen text is harder to read. For this reason your messages have to be very much more concise than they do for printed media - some experts say screen text should be just half the length of its paper equivalent. In my view, therefore, there are two very important things you have to remember if you're going to get the best out of online text.
Firstly, go with the flow of the physical restrictions and write so you minimize their effect. Also, create your text so it works well for scanners (human scanners that is) by highlighting key points in bold - not italics or underline because people think those are links. That way people get the gist of your message while scrolling, although of course they will stop and read more carefully when an emb
Advanced Summary: This article pertains to real estate search engine optimization (SEO). In this article's usage, real estate SEO is the act of improving a real estate agent's website for better search engine visibility.The Research Factor Could you imagine spending a small fortune to build your dream home, only to realize that your choice of siding material is totally wrong for the local climate?Imagine the headache and heartache! Imagine how it all could have been avoided through proper research ahead of time.Real estate search engine optimization (SEO) is a lot like that. Only in this case, you're building a web presence. And your building materials are words, phrases, hyperlinks and web pages.Real estate SEO requires research and planning. It's not rocket science, mind you, but you do need some fundamental research to go about it the right way. What should you research?* Research SEO Learn the basic principles of search engine optimization. Learn about keyword research, inbound links, relevant content, article marketing, hyperlink strategies and more. If you'd like some help in this department, please see our featured resource at the end of this article.* Research Keywords and Phrases Before you can optimize your website or blog for certain phrases, you have to know what those phrases are in the first place. Your key phrases should directly relate to your services, your web content, and your geographic location.* Research Your Website Does your website have enough content pages to allow for search engine optimization? If not, you might want to make content development a top priority. Do other relevant websites link to yours? If not, you should start a strategic link-building campaign. Is your website well-organized and navigable? In other words, will search engine spiders be able to transit through your site unobstructed?Conclusion In summary, always apply the "Seven P's" to your real estate SEO program. Proper prior planning prevents painfully poor performance!* Copyright 2006, Brandon Cornett. You may republish this article online provided you keep the byline, the author's note, and the active hyperlinks.
Firstly, go with the flow of the physical restrictions and write so you minimize their effect. Also, create your text so it works well for scanners (human scanners that is) by highlighting key points in bold - not italics or underline because people think those are links. That way people get the gist of your message while scrolling, although of course they will stop and read more carefully when an emb
Just like everything in the world there are the do’s and don’ts you should be familiar with when starting an internet marketing company. In order to build a successful internet marketing company you must be aware of the readers’ needs and wants. Certain aspects of internet marketing can be a downfall and set your business back. Here are 7 things to avoid with your internet marketing company.Waiting to announce your websiteWaiting to announce your website and marketing it until it is completely finished is detrimental to the progressive stage. You will receive no feedback and skip the trial and error stage that is so crucial in internet marketing. Waiting until the website is completely finished is risky as you will be unaware of whether your work satisfies the audience’s needs.Making email messages longer than neededIt is important with a new internet marketing company that you make your point clear and concise. However, rambling and sending the same message over and over can show that you are inexperienced with the product knowledge and are attempting to make a message longer than it really is.Make users register before they receive informationMany people are unwilling to give information without knowing what exactly they are getting into. If you must have some type of information for your internet marketing company, require only the bare minimum information such as a name and email address. It is proven that this often repels people more than it will attract people.Overuse of keywords in contentIt is important in internet marketing that you have a high keyword density within your content. However, if you flood your readers with the keywords you’re targeting it will look unprofessional. Use your keywords within the flow of the content allowing the readers to know what the main points are without realizing they have seen your keyword several times.Use of content unrelated to the siteThere is no point in putting a bunch of keywords that have nothing to do with your internet marketing company. Choose keywords that go with the theme of your site and have meaning to the content.There are many things you should be aware of when starting an internet marketing company. Everything from the marketing to the content and the layout will have an impact on how successful your website turns out. The more research you do to determine the do’s and don’ts of internet marketing, the better chance you will have of avoiding failing.
Firstly, go with the flow of the physical restrictions and write so you minimize their effect. Also, create your text so it works well for scanners (human scanners that is) by highlighting key points in bold - not italics or underline because people think those are links. That way people get the gist of your message while scrolling, although of course they will stop and read more carefully when an emboldened section really does catch their eye.
Secondly, bear in mind that even in its short little life the internet has already started to put its early folklore on a nostalgic pedestal and this plays a key role in determining what works online now. Having begun its days as an electronic kaff?e klatch for individual tekkies the net has developed a very personal informality and straight-talking ethos that, miraculously, is being preserved and perpetuated with considerable success. And that's all the more astounding when you consider the vast commercialism that's replaced the early net's endearing woolly-sweater-and-sandals innocence, na?vety and honesty.
Never mind, though. There are other good reasons why brief, straight, plain - even blunt - speaking is a sensible style to maximize the success of your online text. Obviously it helps overcome the physical restrictions (see above) and also works well in such a personal, one-to-one medium that is, literally, in your face.
Today you only have to think how emotional people get over the issue of receiving "spam," to understand just how firmly the PC or PDA or other forms of electronic screens have established themselves as part of their users' personal space. "You don't just use a computer," my late mother used to shout when she came by my office to see if I was still breathing, "you wear it."
Well, although I don't exactly read it a story and kiss it goodnight I'm bound to feel pretty close to my computer (and the messages it displays) especially as I often spend more hours a day with it than I do with my family. The moral? When you're writing online text, in fact online anything,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/87690/atriclecheck-How-To-Write-More-Powerful-Online-Text.html">How To Write More Powerful Online Text</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/87690/atriclecheck-How-To-Write-More-Powerful-Online-Text.html]How To Write More Powerful Online Text[/url]
Related Articles:
Public Relations for Paris Hilton
15 Esssential Tips To Get Traffic To Your Blog
Bookmark it:
|