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  • Will You Add? - Do You Really Own Your Web Site?

    Additional Sales for No Extra Cost
    Did you know that it costs about 5 times more to acquire a new customer than it does to sell to an existing one? Why then is customer service generally so bad?I’m constantly interacting with organisations as a customer, either shopping or in my business life where I’m left thinking “if only they’d done….”, or “why didn’t they tell me...” In other words my experience as a
    web site are with one provider. Whatever your scenario is, there is one absolutely critical piece of information you should take from this article. You MUST have administrative control over all three components of your web presence: domain, hosting and content. You don't have to DO anything with it - except print out the access information and stash it away. You can
    Client Referrals - Gain Client Referrals By Building Credibility, Trust And Loyalty
    If your clients are not referring business to you. You may be lacking the credibility, trust and loyalty needed for them to refer you to others. Clients will not always tell you that they do not feel that you are doing a satisfactory job with their business.How well do you really know your clients? Do you have an understanding of the challenges that your clients are
    If you have a web site, chances are you hired someone to help you get it launched. If you did, you have three primary components under the umbrella of "a web site." There is your domain name, also known as a "URL" or your web address. There is your web hosting - the space you rent on a server out there somewhere, to put your web site on. And then there is your web site itself, which is a combination of HTML files and images which are uploaded to that web hosting you rent.

    The most cautious rule of thumb is that you should have three separate providers - a domain name registrar, a web hosting company, and a web site designer. The reason many web experts believe this is that if you have a problem with one, you still have control over the other two. For example, if your web hosting company causes you problems, you have your web content, and you have access to your domain, and you can easily shut off one hosting account, find another, and move your site. If your web designer goes bad, you can at least change access to your site, move it or provide the information to a new designer. Conversely, if you have all three components in one place, you run the risk of finding yourself without a web site, perhaps temporarily, or worst case, having to start from scratch.

    Although I'm personally a believer in keeping it all separate, the majority of business people don't think like that and a great many folks have gone for an "all in one" situation where the hosting, domain and web site are with one provider. Whatever your scenario is, there is one absolutely critical piece of information you should take from this article. You MUST have administrative control over all three components of your web presence: domain, hosting and content. You don't have to DO anything with it - except print out the access information and stash it away. You can

    Writing an Accountancy CV That Gets Audit Jobs
    When you’re hunting for accountancy audit jobs, you have approximately ten seconds to make a first impression. That’s about how long the average HR recruiter will look at your CV unless something on it catches their attention. In order to make it onto the interview list, you need a CV that will command attention for you in the first ten seconds. If you want a CV that will land i
    lf, which is a combination of HTML files and images which are uploaded to that web hosting you rent.

    The most cautious rule of thumb is that you should have three separate providers - a domain name registrar, a web hosting company, and a web site designer. The reason many web experts believe this is that if you have a problem with one, you still have control over the other two. For example, if your web hosting company causes you problems, you have your web content, and you have access to your domain, and you can easily shut off one hosting account, find another, and move your site. If your web designer goes bad, you can at least change access to your site, move it or provide the information to a new designer. Conversely, if you have all three components in one place, you run the risk of finding yourself without a web site, perhaps temporarily, or worst case, having to start from scratch.

    Although I'm personally a believer in keeping it all separate, the majority of business people don't think like that and a great many folks have gone for an "all in one" situation where the hosting, domain and web site are with one provider. Whatever your scenario is, there is one absolutely critical piece of information you should take from this article. You MUST have administrative control over all three components of your web presence: domain, hosting and content. You don't have to DO anything with it - except print out the access information and stash it away. You can

    Marketing Performance Management
    Marketing consists of spotting the needs of customers and meeting them in the best possible manner. Marketing research plays a key role in this process. Starting with marketing measurement, marketing research helps the firm in every component of the total marketing task. It helps the firm acquire a better understanding of the consumer, the competition and the marketing environme
    er the other two. For example, if your web hosting company causes you problems, you have your web content, and you have access to your domain, and you can easily shut off one hosting account, find another, and move your site. If your web designer goes bad, you can at least change access to your site, move it or provide the information to a new designer. Conversely, if you have all three components in one place, you run the risk of finding yourself without a web site, perhaps temporarily, or worst case, having to start from scratch.

    Although I'm personally a believer in keeping it all separate, the majority of business people don't think like that and a great many folks have gone for an "all in one" situation where the hosting, domain and web site are with one provider. Whatever your scenario is, there is one absolutely critical piece of information you should take from this article. You MUST have administrative control over all three components of your web presence: domain, hosting and content. You don't have to DO anything with it - except print out the access information and stash it away. You can

    The Step by Step Guide to Online Business
    There are so many different ways to make money online, but the only general area that I believe is a long term business model is that of selling products online. Now these can be informational products like ebooks and how-to manuals, but nevertheless, those are products too. Any business model that involves recruiting and getting in first and get-rich-quick or anything else li
    ve all three components in one place, you run the risk of finding yourself without a web site, perhaps temporarily, or worst case, having to start from scratch.

    Although I'm personally a believer in keeping it all separate, the majority of business people don't think like that and a great many folks have gone for an "all in one" situation where the hosting, domain and web site are with one provider. Whatever your scenario is, there is one absolutely critical piece of information you should take from this article. You MUST have administrative control over all three components of your web presence: domain, hosting and content. You don't have to DO anything with it - except print out the access information and stash it away. You can

    Personal Touch: Signing Your Work
    I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. After all, I'm not famous.Well, I didn't take offense at her observation. In fact, I was a little surprised by the phenomenon, too.
    web site are with one provider. Whatever your scenario is, there is one absolutely critical piece of information you should take from this article. You MUST have administrative control over all three components of your web presence: domain, hosting and content. You don't have to DO anything with it - except print out the access information and stash it away. You can rely on someone to manage it all for you, like I do for most of my clients. But if you don't have this information, you don't really own your web site!

    Even if you have a wonderful relationship with your service provider, stop and ask yourself the following:

    • Do you know the name of the domain registration company?
    • Do you have the username and password to access your domain account?
    • Are you certain that YOU are listed as the legal owner of the domain?
    • Do you know where your web site is hosted?
    • Do you have the "FTP" (this stands for file transfer protocol) username and password to get to your web site on the host server?

    A frightening number of new clients come to me without this information, and very often, they've already run into trouble and need help. In some cases, they have had to start all over with a new web site. In one situation, a client almost lost her domain name because the "all in one" company she had paid for a web site had made themselves the legal owners of the domain!

    Don't wait until you have a problem - make sure YOU own your web site, right now.

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