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Will You Add? - So You Want To Be a Personal Trainer
Direct Mail Advertising - 3 Essential Ingredients great choice? Of course not, but it's a better bad food that will still improve their diets.Direct mail advertising has three critical components. This type of marketing can be hit and miss so knowing the essentials is very useful. If you use these direct mail advertising components when marketing your computer consulting business you will achieve great results.Your headline is the absolute most important factor in direct mail advertising. Make sure your advertising appeals to the needs and the hot buttons of your intended audience. When you are using direct mail advertising you need to put yourself in the consumers' shoes. That’s why targeting is so important. Find out what appeals most to your target and what they need. Then appeal to those needs and interests in the headline of your direct mail advertising.For your direct mail advertising to be successful you need the right lists. You're spending money sending out your mail. Make sure the people who get your direct mail advertising are the right people.Your direct mail advertising must outline a two-step sales process. This type of process motivates your target to take immediate action. They must reserve a seat, request a report, set up a free no obligation mini needs analysis, etc.... Direct mail advertising does not actually sell your company or the services that you offer. Its purpose is to convince the target to take action or to raise their hand to show they are interested. Good direct mail advertising gets them interested enough to make an inquiry or other type of response. Once they do that then you sell them on what your company offers.The Bottom Line on Direct Mail Advertising The average American eats 2 meals a day, and what that means is that no matter how much we keep preaching this six small meals stuff, people aren't going to be able to apply it to their own lives. Hell, I don't even eat 6 small meals a day. I get about 4 meals in and call it good. So if you tell your clients to eat 6 small meals there's a very good chance you're setting them up for failure. So keeping with the idea that we're not going to re-invent the wheel, did people in the 1800's, back when we were much thinner, eat 6 small meals a day? All the stuff I've ever read points to no, which to me suggests that meal frequency is not nearly as important to weight management as a lot of people like to think it is. 3 meals a day is just fine, and if you must then throw a snack in there. This all points to a greater concept of DeVitto's that I have since used over and over and over again. He likes to go by something he calls R.P.M which stands for Realistic, Palatable, and Maintainable. This pretty much means that in order for ANYTHING, (diet, training, supplements) to work you have to make it realistic for the client, they have to enjoy eating it and enjoy doing it, and it has to be something that they can continue for the long haul. You can debunk a lot of crap by using the RPM test. Can someone follow the Atkins, Zone, Cabbage Soup, or Hollywood diet for the next 10 years? Naturally not, so this is an easy way to explain to people why there are more or less ineffective. Does your client enjoy eating egg whites? If not, then even though it's a good food choice, it fails the RPM test. Seriously, give this a shot for just about any program and it's an easy way to tell if it will work or not. Now, as far as the gym goes, this is where re-inventing the wheel gets out of hand the most. Almost every time I go workout I hear some assbag with his clipboard explaining how working out in the morning, after a protein shake and a 8.2 minute warmup, during the week, after a full moon, when the tide is low, after the equinox can help you burn an extra .039% fat. It makes me want to scream SHUTUP! at the top of my lungs. Some trainers are too smart for their own damned good, that or they spend their time memorizing useless medical factoids. Common sense, why is it so uncommon? You don't need to be, or attempt to sound like, a rocket scientist. Don't confuse your clients with term from the ACSM glo Announcing a Breakthrough in Bad Credit Loans So you want to be a personal trainer. Or maybe you just want to be a better personal trainer. Right on, it's a pretty fun job. Not a lot of people get to say that they do their hobby for a living. However, as I'm sure a lot of you all ready know, there are some pretty crappy trainers out there floating around. This can be good or bad. Bad because we must battle these "experts" in the ongoing quest of informing the public with good information and trying to throw out the bad. Good because it means there's a lot of opportunity out there to step up to the plate and make a difference in people's lives and your own paycheck.All of those negative messages you hear about bad credit and mortgages! I’m talking here about how it is commonly believed that if you have bad credit it’s virtually impossible to get a home loan, and if you do happen to get a home loan, then the interest rate will be so high it will be a feat in itself just meeting the repayments. In Australia, every Tom, Dick and Harry will tell you that bad credit is bad news when it comes to your prospects for a home loan, however, there is has been a breakthrough in the bad credit mortgage industry. To date, nobody has been brave enough to reveal it – until now!The Breakthrough in Bad Credit Loans Forget those negative messages you no doubt have been inundated with, compliments of the media, big lenders and the majority of mortgage brokers! As a bad credit mortgage expert, I can honestly say that the negative messages are false. Here is a summary of the bad credit loan breakthrough:• A mortgage is possible with bad credit: If you are suffering from the symptoms of bad credit (defaults, writs, repossessions, bankruptcies, judgements, etc), you can get a mortgage. The major lenders and most mortgage brokers will say you cannot, because they can’t help you. In their eyes, you’re too difficult to help. These guys simply want to nail the quickest, easiest sale and with bad credit, more running around is needed on their part to secure the loan that best suits your needs. A mortgage is possible with bad credit, because I secure them all the time and so do other good brokers who specialise in the area of bad credit mortgages. • Let's start off with why there are so many bad trainers out there. Remember folks that personal training is a very infant industry that has seriously exploded in the last decade. As Americans get fatter and fatter and become more and more addicted to the cheeseburger and get more and more sedentary with each new technology they become in more and more dire need for help. Every January 1st millions of Americans vow to change their lifestyles and bodies, but how many people actually do it? As we creep up on 2007 I'm sure several folks will make this pledge for possibly the 10th time in their lives. We are so sedentary it is seriously ridiculous. C'mon, even if you have a cubicle job and it's likely your chair has WHEELS on it so you don't even need to stand up anymore! You can just roll around from one side of the cubicle to the other. And how many of us have seen people cruise the parking lot outside of the gym looking for a front row parking spot just so they can go in and walk on a treadmill? This exploding demand has not been met with adequate supply. Unlike doctors, lawyers, teachers, and police officers who have all been around for centuries and whose professions have been ironed out by time, personal trainers have not had the same tenure. Granted there are bad teachers and cops, but trust me when I say it is MUCH worse with trainers. Furthermore, the vast majority of the public cannot discern between good and bad job performance in their trainers. This is in part because they have very little working knowledge to critique them. As opposed to a mechanic, you know if you have a shitty one when you pull out of the garage and the wheels fall off. But people are so out of touch with their own bodies this epiphany is much more rare in our industry. Consider this: every year millions of teenagers walk out of high school with a diploma not knowing how many calories are in a gram of protein or how to do a bench press properly. I think this is a debacle because when I was in the public school system I had to take AIDS education not once, not twice, but three times. 6th grade, 8th grade, and 9th grade health classes all hammered it into my head again and again. Why? Because AIDS is an international health hazard. But guess what, so is obesity and it is a much greater hazard that we do not inform the public on how to manage it. Pretty much, people are clueless and need professional help. And if the school system isn't going to provide it well, then step aside and let capitalism give it a shot. Since, people are willing to shell out the big bucks to get rid of firm thighs and answer the all mighty, "How do I get abs?" question then you can bet your paycheck that new products and professionals will be there to kindly take your money in return for their guruism. Problem is, with business comes competition. If "Flex" magazine tells you to eat apples then "Muscular Development," must tell you to eat oranges. Why do you think Housewife magazines have the same title "Get that sleek sexy midsection in just 6 weeks! The new ab workout!" What happened to their great workout from 3 issues ago? And if the thigh master was really all that, then why does Winsor pilates keep selling the volume of tapes they do? You get where I'm going with this, people need help and the ones providing it pretty much suck. That's where you step in, because you'll be the one to bring accurate knowledge and a little common sense to the table, so here's the NDCA (National Danny Certification Association) guide to becoming a succesfull personal trainer. 1. WORK OUT Before I was a trainer I taught guitar lessons in college. If I sucked at guitar would anyone pay me a penny to help them get better? Naturally not. I do not care how long you were in medical school for, if your body sucks you will not get clients. And it's not just that your knowledge isn't good enough, you can be really smart and really out of shape sure. But if you don't know how to inspire people and can empasize with people trying to work hard, eat right, and change their bodies and their lives then you are missing a big part of the job description. If you don't know what it's like to complete a heavy set of squats then screaming "C'mon, 5 more!" when your client is pooped will likely lead to diminished gains and quite possibly injury. To put it more philosophicaly, do not provide the directions to a place you've never been. 2. GET SOME EXPERIENCE I would not hire a mechanic fresh out of trade school to work on my car. They gotta complete their floor hours in the shop and/or their apprenticeship. Bartenders must first learn to barback. Doctors must first complete residency, servers are usually bussers first. If you've never worked in a gym or trained clients then you have a lot to learn. Do you know how an hour long session should be used? Do you know how to organize your client's work outs and statistics? Do you even know how to get clients? Well then you've got a lot to learn. When in the learning/certification process I usually recommend to folks they get a job at a gym to learn the industry by doing sales or front desk. That way you can keep a paycheck coming while observing the trainers both good and bad. And this is one EASY job to score. Right now, 99% of gyms in America are hiring because, again, there is a total lack of talent in the industry. When I was with Gold's I caught a kid cruising for porn on one of the computers and fired him on the spot. One week later I heard that he had been hired as the SALES MANAGER at 24 Hour Fitness!!! Yup, not a hard job to get at all. 3. THE CERTIFICATION PROCESS... Like I've stated in other threads, think of being a trainer as a two part gig. One one hand, you're basically an exercise tutor. On the other, you're a motivational speaker. Now, to be a tutor must you have an elaborate degree? Of course not, when I was in high school I tutored middle school kids in math. When I was in college I taught guitar lessons. Pretty much you just have to be knowledgeable, competent, and experienced in the subject you are presenting. Being a trainer is a little tougher because you're dealing with people's bodies, not their grades or their ability to play "Stairway to Heaven." But still, fundamentally you're still a tutor. And usually tutors are used when someone isn't grasping a concept that's being taught to them. Students usually only hire a math tutor when their grades are falling and/or they can't seem to get it. But remember what I said earlier, how we're dealing with a subject that for the most part NEVER got taught in the first place? This means that people are really in need of your services and knowledge and there are plenty of organizations that are there to provide it. ACSM, NASM, ISSA, NFPT, NCSF, NSCA, and Cooper are all places you could turn to (I left out ACE because I think ACE blows. Not that the ACE trainers themselves are bad, but I am not fond of the organization). And to further your studies and help you out with any of these, you can always turn to the good ol' NDCA for your continuing education needs. But the cert does NOT make the trainer, this is a formality to build your credibility, knowledge, and confidence. You do not NEED a cert to train, again I point out that most guitar teachers do not have degrees in music. But it does help you get business be it through an attractive resume to employers or as a marketing tool to attract clients. 4. DO NOT RE-INVENT THE WHEEL!!! This is the topic that really gets on my nerves. Did weight management experts exist in the 1800's? If not, then why were the obesity rates so low? Is it because people got a helluva lot more daily activity and highly processed foods had not yet been invented? Hmmm...if that's the case then why do people insist on preaching new fangled diets and lifts to offer the solutions to our fitness needs? When I was studying engineering in college one thing that got drilled into my head was that to be an effective problem solver you must be able to identify and fix the problem. Obesity is NOT the problem, it is the result of something else. Lack of knowledge, minimized daily activity, and poor diets ARE the underlying problems, and even those have underlying problems. Sophisticated technology, poor time management, and convenient food choices are some of the underlying problems of those. So after deconstructing this, now you know what you're up against. A super neat-o reverse crunch with a medicine ball will not effectively combat the lack of daily activity. Your protein burrito recipe, as nutritious as it may be, will not help someone's diet if their diet is the result of convenient food choices. One of the best trainers I've ever talked to is Robert DeVitto from the Apex Fitnes Group. For anyone familiar with Apex, they're kind of a strange group of folks who are way to into their supplement line. But DeVitto was the one representative who did not preach pills like a banshee but rather some good ol' common sense. He spoke of something he called a "better bad food" and the idea is basically about getting people to gradually improve their diets in a manageable manner. An example, your client likes to eat BigMac's for lunch. Well then a better bad food at McDonald's might be the chicken sandwich. Are McDonald's chicken sandwiches by any means a great choice? Of course not, but it's a better bad food that will still improve their diets. The average American eats 2 meals a day, and what that means is that no matter how much we keep preaching this six small meals stuff, people aren't going to be able to apply it to their own lives. Hell, I don't even eat 6 small meals a day. I get about 4 meals in and call it good. So if you tell your clients to eat 6 small meals there's a very good chance you're setting them up for failure. So keeping with the idea that we're not going to re-invent the wheel, did people in the 1800's, back when we were much thinner, eat 6 small meals a day? All the stuff I've ever read points to no, which to me suggests that meal frequency is not nearly as important to weight management as a lot of people like to think it is. 3 meals a day is just fine, and if you must then throw a snack in there. This all points to a greater concept of DeVitto's that I have since used over and over and over again. He likes to go by something he calls R.P.M which stands for Realistic, Palatable, and Maintainable. This pretty much means that in order for ANYTHING, (diet, training, supplements) to work you have to make it realistic for the client, they have to enjoy eating it and enjoy doing it, and it has to be something that they can continue for the long haul. You can debunk a lot of crap by using the RPM test. Can someone follow the Atkins, Zone, Cabbage Soup, or Hollywood diet for the next 10 years? Naturally not, so this is an easy way to explain to people why there are more or less ineffective. Does your client enjoy eating egg whites? If not, then even though it's a good food choice, it fails the RPM test. Seriously, give this a shot for just about any program and it's an easy way to tell if it will work or not. Now, as far as the gym goes, this is where re-inventing the wheel gets out of hand the most. Almost every time I go workout I hear some assbag with his clipboard explaining how working out in the morning, after a protein shake and a 8.2 minute warmup, during the week, after a full moon, when the tide is low, after the equinox can help you burn an extra .039% fat. It makes me want to scream SHUTUP! at the top of my lungs. Some trainers are too smart for their own damned good, that or they spend their time memorizing useless medical factoids. Common sense, why is it so uncommon? You don't need to be, or attempt to sound like, a rocket scientist. Don't confuse your clients with term from the ACSM glos Tips For Advertising Your Restaurant calories are in a gram of protein or how to do a bench press properly. I think this is a debacle because when I was in the public school system I had to take AIDS education not once, not twice, but three times. 6th grade, 8th grade, and 9th grade health classes all hammered it into my head again and again. Why? Because AIDS is an international health hazard. But guess what, so is obesity and it is a much greater hazard that we do not inform the public on how to manage it.Gone are the days when glossy printed handouts would suffice in attracting customers to your restaurant. Today, in their quest to catch eyeballs, advertising agencies have created a nonstop marketplace that knows no limits.Restaurant Advertising Gets CustomersWill Rogers, the late entertainer, once said, "All I know is just what I read in the papers". Restaurant advertising generates interest in the papers along with the news coverage. Although, people know them to be mere ads, they start believing in them when they encounter them again and again not only in the print media, but also on the radio and television.So, if you want to promote your restaurant through advertising, keep these tips in mind:* Before you embark upon advertising, strategize how you want to promote your restaurant. Is it a traditional place or a fast food joint? What kind of fare does it offer? Questions like these will help you ascertain your target audience and help you in evolving the kind of advertising or brand promotion most suitable for it.* Generally, you'd need to hire an advertising agency to help in formulating the brand strategy, as also to suggest the media for advertising. The cost factor for print, TV, radio and the Web can vary greatly, so be careful in budgeting.* The process of selecting the advertising campaign is the next important step. Although, your advertising agency will generally try to sell you their creations, you need to consider them from the potential customers' point of view. The ads should not only be attractive to catch eyeballs, but simple to unde Pretty much, people are clueless and need professional help. And if the school system isn't going to provide it well, then step aside and let capitalism give it a shot. Since, people are willing to shell out the big bucks to get rid of firm thighs and answer the all mighty, "How do I get abs?" question then you can bet your paycheck that new products and professionals will be there to kindly take your money in return for their guruism. Problem is, with business comes competition. If "Flex" magazine tells you to eat apples then "Muscular Development," must tell you to eat oranges. Why do you think Housewife magazines have the same title "Get that sleek sexy midsection in just 6 weeks! The new ab workout!" What happened to their great workout from 3 issues ago? And if the thigh master was really all that, then why does Winsor pilates keep selling the volume of tapes they do? You get where I'm going with this, people need help and the ones providing it pretty much suck. That's where you step in, because you'll be the one to bring accurate knowledge and a little common sense to the table, so here's the NDCA (National Danny Certification Association) guide to becoming a succesfull personal trainer. 1. WORK OUT Before I was a trainer I taught guitar lessons in college. If I sucked at guitar would anyone pay me a penny to help them get better? Naturally not. I do not care how long you were in medical school for, if your body sucks you will not get clients. And it's not just that your knowledge isn't good enough, you can be really smart and really out of shape sure. But if you don't know how to inspire people and can empasize with people trying to work hard, eat right, and change their bodies and their lives then you are missing a big part of the job description. If you don't know what it's like to complete a heavy set of squats then screaming "C'mon, 5 more!" when your client is pooped will likely lead to diminished gains and quite possibly injury. To put it more philosophicaly, do not provide the directions to a place you've never been. 2. GET SOME EXPERIENCE I would not hire a mechanic fresh out of trade school to work on my car. They gotta complete their floor hours in the shop and/or their apprenticeship. Bartenders must first learn to barback. Doctors must first complete residency, servers are usually bussers first. If you've never worked in a gym or trained clients then you have a lot to learn. Do you know how an hour long session should be used? Do you know how to organize your client's work outs and statistics? Do you even know how to get clients? Well then you've got a lot to learn. When in the learning/certification process I usually recommend to folks they get a job at a gym to learn the industry by doing sales or front desk. That way you can keep a paycheck coming while observing the trainers both good and bad. And this is one EASY job to score. Right now, 99% of gyms in America are hiring because, again, there is a total lack of talent in the industry. When I was with Gold's I caught a kid cruising for porn on one of the computers and fired him on the spot. One week later I heard that he had been hired as the SALES MANAGER at 24 Hour Fitness!!! Yup, not a hard job to get at all. 3. THE CERTIFICATION PROCESS... Like I've stated in other threads, think of being a trainer as a two part gig. One one hand, you're basically an exercise tutor. On the other, you're a motivational speaker. Now, to be a tutor must you have an elaborate degree? Of course not, when I was in high school I tutored middle school kids in math. When I was in college I taught guitar lessons. Pretty much you just have to be knowledgeable, competent, and experienced in the subject you are presenting. Being a trainer is a little tougher because you're dealing with people's bodies, not their grades or their ability to play "Stairway to Heaven." But still, fundamentally you're still a tutor. And usually tutors are used when someone isn't grasping a concept that's being taught to them. Students usually only hire a math tutor when their grades are falling and/or they can't seem to get it. But remember what I said earlier, how we're dealing with a subject that for the most part NEVER got taught in the first place? This means that people are really in need of your services and knowledge and there are plenty of organizations that are there to provide it. ACSM, NASM, ISSA, NFPT, NCSF, NSCA, and Cooper are all places you could turn to (I left out ACE because I think ACE blows. Not that the ACE trainers themselves are bad, but I am not fond of the organization). And to further your studies and help you out with any of these, you can always turn to the good ol' NDCA for your continuing education needs. But the cert does NOT make the trainer, this is a formality to build your credibility, knowledge, and confidence. You do not NEED a cert to train, again I point out that most guitar teachers do not have degrees in music. But it does help you get business be it through an attractive resume to employers or as a marketing tool to attract clients. 4. DO NOT RE-INVENT THE WHEEL!!! This is the topic that really gets on my nerves. Did weight management experts exist in the 1800's? If not, then why were the obesity rates so low? Is it because people got a helluva lot more daily activity and highly processed foods had not yet been invented? Hmmm...if that's the case then why do people insist on preaching new fangled diets and lifts to offer the solutions to our fitness needs? When I was studying engineering in college one thing that got drilled into my head was that to be an effective problem solver you must be able to identify and fix the problem. Obesity is NOT the problem, it is the result of something else. Lack of knowledge, minimized daily activity, and poor diets ARE the underlying problems, and even those have underlying problems. Sophisticated technology, poor time management, and convenient food choices are some of the underlying problems of those. So after deconstructing this, now you know what you're up against. A super neat-o reverse crunch with a medicine ball will not effectively combat the lack of daily activity. Your protein burrito recipe, as nutritious as it may be, will not help someone's diet if their diet is the result of convenient food choices. One of the best trainers I've ever talked to is Robert DeVitto from the Apex Fitnes Group. For anyone familiar with Apex, they're kind of a strange group of folks who are way to into their supplement line. But DeVitto was the one representative who did not preach pills like a banshee but rather some good ol' common sense. He spoke of something he called a "better bad food" and the idea is basically about getting people to gradually improve their diets in a manageable manner. An example, your client likes to eat BigMac's for lunch. Well then a better bad food at McDonald's might be the chicken sandwich. Are McDonald's chicken sandwiches by any means a great choice? Of course not, but it's a better bad food that will still improve their diets. The average American eats 2 meals a day, and what that means is that no matter how much we keep preaching this six small meals stuff, people aren't going to be able to apply it to their own lives. Hell, I don't even eat 6 small meals a day. I get about 4 meals in and call it good. So if you tell your clients to eat 6 small meals there's a very good chance you're setting them up for failure. So keeping with the idea that we're not going to re-invent the wheel, did people in the 1800's, back when we were much thinner, eat 6 small meals a day? All the stuff I've ever read points to no, which to me suggests that meal frequency is not nearly as important to weight management as a lot of people like to think it is. 3 meals a day is just fine, and if you must then throw a snack in there. This all points to a greater concept of DeVitto's that I have since used over and over and over again. He likes to go by something he calls R.P.M which stands for Realistic, Palatable, and Maintainable. This pretty much means that in order for ANYTHING, (diet, training, supplements) to work you have to make it realistic for the client, they have to enjoy eating it and enjoy doing it, and it has to be something that they can continue for the long haul. You can debunk a lot of crap by using the RPM test. Can someone follow the Atkins, Zone, Cabbage Soup, or Hollywood diet for the next 10 years? Naturally not, so this is an easy way to explain to people why there are more or less ineffective. Does your client enjoy eating egg whites? If not, then even though it's a good food choice, it fails the RPM test. Seriously, give this a shot for just about any program and it's an easy way to tell if it will work or not. Now, as far as the gym goes, this is where re-inventing the wheel gets out of hand the most. Almost every time I go workout I hear some assbag with his clipboard explaining how working out in the morning, after a protein shake and a 8.2 minute warmup, during the week, after a full moon, when the tide is low, after the equinox can help you burn an extra .039% fat. It makes me want to scream SHUTUP! at the top of my lungs. Some trainers are too smart for their own damned good, that or they spend their time memorizing useless medical factoids. Common sense, why is it so uncommon? You don't need to be, or attempt to sound like, a rocket scientist. Don't confuse your clients with term from the ACSM glo Data Warehousing - Tom's Ten Data Tips rovide the directions to a place you've never been.Data Warehousing was an innovation from the 90's that promised to change the data landscape for good. How far have we come? Many vendors have entered the marketplace because it makes sense to bring together data from throughout the organization, and this will continue to make sense in the future.How large the Data Warehouse market will grow nobody knows yet. But for sure it is still growing fast, and currently is estimated at 4,5 billion dollar per year (IDC).1. Why Do Data Warehouse Projects Run Into Scope Creep?To quote Bill Inmon (guru and author of several great books on Data Warehousing) "Traditional projects start with requirements and end with data. Data Warehousing projects start with data and end with requirements." As soon as the project gets under way, users will find new applications, and with it will come new requests for data. Interestingly, these projects often are justified by moving Q&R work away from the 'data people'. What we've seen is that the first thing that happens as soon as the project delivers is that more requests for special queries are submitted to these same 'data people'. This may appear to undermine the initial business case but actually signals the onset of value creation from the DWH project.2. Star Schema Versus Entity Relation Model?There has been enormous debate in the community about the merits of different data models. At the risk of over simplifying: ER models tend to have better performance (processing time) for the end user, and are often perceived as "easier" to understand 2. GET SOME EXPERIENCE I would not hire a mechanic fresh out of trade school to work on my car. They gotta complete their floor hours in the shop and/or their apprenticeship. Bartenders must first learn to barback. Doctors must first complete residency, servers are usually bussers first. If you've never worked in a gym or trained clients then you have a lot to learn. Do you know how an hour long session should be used? Do you know how to organize your client's work outs and statistics? Do you even know how to get clients? Well then you've got a lot to learn. When in the learning/certification process I usually recommend to folks they get a job at a gym to learn the industry by doing sales or front desk. That way you can keep a paycheck coming while observing the trainers both good and bad. And this is one EASY job to score. Right now, 99% of gyms in America are hiring because, again, there is a total lack of talent in the industry. When I was with Gold's I caught a kid cruising for porn on one of the computers and fired him on the spot. One week later I heard that he had been hired as the SALES MANAGER at 24 Hour Fitness!!! Yup, not a hard job to get at all. 3. THE CERTIFICATION PROCESS... Like I've stated in other threads, think of being a trainer as a two part gig. One one hand, you're basically an exercise tutor. On the other, you're a motivational speaker. Now, to be a tutor must you have an elaborate degree? Of course not, when I was in high school I tutored middle school kids in math. When I was in college I taught guitar lessons. Pretty much you just have to be knowledgeable, competent, and experienced in the subject you are presenting. Being a trainer is a little tougher because you're dealing with people's bodies, not their grades or their ability to play "Stairway to Heaven." But still, fundamentally you're still a tutor. And usually tutors are used when someone isn't grasping a concept that's being taught to them. Students usually only hire a math tutor when their grades are falling and/or they can't seem to get it. But remember what I said earlier, how we're dealing with a subject that for the most part NEVER got taught in the first place? This means that people are really in need of your services and knowledge and there are plenty of organizations that are there to provide it. ACSM, NASM, ISSA, NFPT, NCSF, NSCA, and Cooper are all places you could turn to (I left out ACE because I think ACE blows. Not that the ACE trainers themselves are bad, but I am not fond of the organization). And to further your studies and help you out with any of these, you can always turn to the good ol' NDCA for your continuing education needs. But the cert does NOT make the trainer, this is a formality to build your credibility, knowledge, and confidence. You do not NEED a cert to train, again I point out that most guitar teachers do not have degrees in music. But it does help you get business be it through an attractive resume to employers or as a marketing tool to attract clients. 4. DO NOT RE-INVENT THE WHEEL!!! This is the topic that really gets on my nerves. Did weight management experts exist in the 1800's? If not, then why were the obesity rates so low? Is it because people got a helluva lot more daily activity and highly processed foods had not yet been invented? Hmmm...if that's the case then why do people insist on preaching new fangled diets and lifts to offer the solutions to our fitness needs? When I was studying engineering in college one thing that got drilled into my head was that to be an effective problem solver you must be able to identify and fix the problem. Obesity is NOT the problem, it is the result of something else. Lack of knowledge, minimized daily activity, and poor diets ARE the underlying problems, and even those have underlying problems. Sophisticated technology, poor time management, and convenient food choices are some of the underlying problems of those. So after deconstructing this, now you know what you're up against. A super neat-o reverse crunch with a medicine ball will not effectively combat the lack of daily activity. Your protein burrito recipe, as nutritious as it may be, will not help someone's diet if their diet is the result of convenient food choices. One of the best trainers I've ever talked to is Robert DeVitto from the Apex Fitnes Group. For anyone familiar with Apex, they're kind of a strange group of folks who are way to into their supplement line. But DeVitto was the one representative who did not preach pills like a banshee but rather some good ol' common sense. He spoke of something he called a "better bad food" and the idea is basically about getting people to gradually improve their diets in a manageable manner. An example, your client likes to eat BigMac's for lunch. Well then a better bad food at McDonald's might be the chicken sandwich. Are McDonald's chicken sandwiches by any means a great choice? Of course not, but it's a better bad food that will still improve their diets. The average American eats 2 meals a day, and what that means is that no matter how much we keep preaching this six small meals stuff, people aren't going to be able to apply it to their own lives. Hell, I don't even eat 6 small meals a day. I get about 4 meals in and call it good. So if you tell your clients to eat 6 small meals there's a very good chance you're setting them up for failure. So keeping with the idea that we're not going to re-invent the wheel, did people in the 1800's, back when we were much thinner, eat 6 small meals a day? All the stuff I've ever read points to no, which to me suggests that meal frequency is not nearly as important to weight management as a lot of people like to think it is. 3 meals a day is just fine, and if you must then throw a snack in there. This all points to a greater concept of DeVitto's that I have since used over and over and over again. He likes to go by something he calls R.P.M which stands for Realistic, Palatable, and Maintainable. This pretty much means that in order for ANYTHING, (diet, training, supplements) to work you have to make it realistic for the client, they have to enjoy eating it and enjoy doing it, and it has to be something that they can continue for the long haul. You can debunk a lot of crap by using the RPM test. Can someone follow the Atkins, Zone, Cabbage Soup, or Hollywood diet for the next 10 years? Naturally not, so this is an easy way to explain to people why there are more or less ineffective. Does your client enjoy eating egg whites? If not, then even though it's a good food choice, it fails the RPM test. Seriously, give this a shot for just about any program and it's an easy way to tell if it will work or not. Now, as far as the gym goes, this is where re-inventing the wheel gets out of hand the most. Almost every time I go workout I hear some assbag with his clipboard explaining how working out in the morning, after a protein shake and a 8.2 minute warmup, during the week, after a full moon, when the tide is low, after the equinox can help you burn an extra .039% fat. It makes me want to scream SHUTUP! at the top of my lungs. Some trainers are too smart for their own damned good, that or they spend their time memorizing useless medical factoids. Common sense, why is it so uncommon? You don't need to be, or attempt to sound like, a rocket scientist. Don't confuse your clients with term from the ACSM glo 5 Steps to Preventing Workplace Violence ACE because I think ACE blows. Not that the ACE trainers themselves are bad, but I am not fond of the organization). And to further your studies and help you out with any of these, you can always turn to the good ol' NDCA for your continuing education needs. But the cert does NOT make the trainer, this is a formality to build your credibility, knowledge, and confidence. You do not NEED a cert to train, again I point out that most guitar teachers do not have degrees in music. But it does help you get business be it through an attractive resume to employers or as a marketing tool to attract clients.According to the Bureau of Labor Statistics 95% of the 7.1 million U.S. employers reported at least one act of some type of workplace violence in 2006. These acts may include anything from assault, armed robbery to even homicide. With the recent bloodbath at Virginia Tech, where two professors died, and another homicide at Delphi in Michigan many managers and business owners wonder what they can do to reduce the chance of violence in their workplace.The reasons why a business owner or manager may desire to change their business strategy to protect their employees is many. These reasons range from the obvious to such as protecting human life to the not so obvious such as protecting your business assets. One fatal death that could have been prevented by an employer could bankrupt your company. Prevention is the biggest deterrent.1.) Take as much cash out of the process as possible: Robbery is one type of workplace violence. By regularly removing cash and depositing it in a safe location there is less attractiveness in robbery. Debit card and credit card use could be implemented instead of cash.2.) Physical Separation from the Public: In high risk areas such as urban ghettos and the desolate countryside it may be necessary to separate workers from the public. This can be done through bulletproof glass, security systems that slam up a protective barrier and locking of backdoors.3.) Make it likely they will get caught: By installing lights, noise & light alarm systems, instant notification to authorities and cameras you are increasing both the chances that the perpetrato 4. DO NOT RE-INVENT THE WHEEL!!! This is the topic that really gets on my nerves. Did weight management experts exist in the 1800's? If not, then why were the obesity rates so low? Is it because people got a helluva lot more daily activity and highly processed foods had not yet been invented? Hmmm...if that's the case then why do people insist on preaching new fangled diets and lifts to offer the solutions to our fitness needs? When I was studying engineering in college one thing that got drilled into my head was that to be an effective problem solver you must be able to identify and fix the problem. Obesity is NOT the problem, it is the result of something else. Lack of knowledge, minimized daily activity, and poor diets ARE the underlying problems, and even those have underlying problems. Sophisticated technology, poor time management, and convenient food choices are some of the underlying problems of those. So after deconstructing this, now you know what you're up against. A super neat-o reverse crunch with a medicine ball will not effectively combat the lack of daily activity. Your protein burrito recipe, as nutritious as it may be, will not help someone's diet if their diet is the result of convenient food choices. One of the best trainers I've ever talked to is Robert DeVitto from the Apex Fitnes Group. For anyone familiar with Apex, they're kind of a strange group of folks who are way to into their supplement line. But DeVitto was the one representative who did not preach pills like a banshee but rather some good ol' common sense. He spoke of something he called a "better bad food" and the idea is basically about getting people to gradually improve their diets in a manageable manner. An example, your client likes to eat BigMac's for lunch. Well then a better bad food at McDonald's might be the chicken sandwich. Are McDonald's chicken sandwiches by any means a great choice? Of course not, but it's a better bad food that will still improve their diets. The average American eats 2 meals a day, and what that means is that no matter how much we keep preaching this six small meals stuff, people aren't going to be able to apply it to their own lives. Hell, I don't even eat 6 small meals a day. I get about 4 meals in and call it good. So if you tell your clients to eat 6 small meals there's a very good chance you're setting them up for failure. So keeping with the idea that we're not going to re-invent the wheel, did people in the 1800's, back when we were much thinner, eat 6 small meals a day? All the stuff I've ever read points to no, which to me suggests that meal frequency is not nearly as important to weight management as a lot of people like to think it is. 3 meals a day is just fine, and if you must then throw a snack in there. This all points to a greater concept of DeVitto's that I have since used over and over and over again. He likes to go by something he calls R.P.M which stands for Realistic, Palatable, and Maintainable. This pretty much means that in order for ANYTHING, (diet, training, supplements) to work you have to make it realistic for the client, they have to enjoy eating it and enjoy doing it, and it has to be something that they can continue for the long haul. You can debunk a lot of crap by using the RPM test. Can someone follow the Atkins, Zone, Cabbage Soup, or Hollywood diet for the next 10 years? Naturally not, so this is an easy way to explain to people why there are more or less ineffective. Does your client enjoy eating egg whites? If not, then even though it's a good food choice, it fails the RPM test. Seriously, give this a shot for just about any program and it's an easy way to tell if it will work or not. Now, as far as the gym goes, this is where re-inventing the wheel gets out of hand the most. Almost every time I go workout I hear some assbag with his clipboard explaining how working out in the morning, after a protein shake and a 8.2 minute warmup, during the week, after a full moon, when the tide is low, after the equinox can help you burn an extra .039% fat. It makes me want to scream SHUTUP! at the top of my lungs. Some trainers are too smart for their own damned good, that or they spend their time memorizing useless medical factoids. Common sense, why is it so uncommon? You don't need to be, or attempt to sound like, a rocket scientist. Don't confuse your clients with term from the ACSM glo Set the Rules to Win the Game of Business great choice? Of course not, but it's a better bad food that will still improve their diets.To win any game, you must know the rules. Then, you must play by those rules all while improving your skill-set and performance within those boundaries. This is true for every game – sports or otherwise -- we play. In fact, rules are in effect even if we don’t know them – and the consequences can be swift and harsh if we break them.Not so true in the “game” of business.Business is the only game in life where YOU can set the rules. You can structure your business to fulfill your guidelines, goals and outcomes. As a matter of fact, if you structure your business based on other people’s rules, you’re guaranteed to fall short of your potential (on the low end) and fail (worst case scenario). Why? Because other people have set the rules to based on their strengths, not yours.Success in business begins with deciding the game you want to play, and how you want to play it. Personal fulfillment starts with consciously deciding things like what positions you’ll personally fill on the business team, and what you’ll outsource.Try “I’ll do it my way.”Too many business folks mistakenly believe “its always been done this way” is the best way to run their businesses. That type of approach will only get you the same results the other guy is getting (and how’s he doing anyway? Average? Below average?)I see this mindset in every industry. Look at what the majority of other business owners are doing in your industry, and listen to how much they complain or blame things on outside influences (like “the economy”). The solution is would be to put a new set of rules in place The average American eats 2 meals a day, and what that means is that no matter how much we keep preaching this six small meals stuff, people aren't going to be able to apply it to their own lives. Hell, I don't even eat 6 small meals a day. I get about 4 meals in and call it good. So if you tell your clients to eat 6 small meals there's a very good chance you're setting them up for failure. So keeping with the idea that we're not going to re-invent the wheel, did people in the 1800's, back when we were much thinner, eat 6 small meals a day? All the stuff I've ever read points to no, which to me suggests that meal frequency is not nearly as important to weight management as a lot of people like to think it is. 3 meals a day is just fine, and if you must then throw a snack in there. This all points to a greater concept of DeVitto's that I have since used over and over and over again. He likes to go by something he calls R.P.M which stands for Realistic, Palatable, and Maintainable. This pretty much means that in order for ANYTHING, (diet, training, supplements) to work you have to make it realistic for the client, they have to enjoy eating it and enjoy doing it, and it has to be something that they can continue for the long haul. You can debunk a lot of crap by using the RPM test. Can someone follow the Atkins, Zone, Cabbage Soup, or Hollywood diet for the next 10 years? Naturally not, so this is an easy way to explain to people why there are more or less ineffective. Does your client enjoy eating egg whites? If not, then even though it's a good food choice, it fails the RPM test. Seriously, give this a shot for just about any program and it's an easy way to tell if it will work or not. Now, as far as the gym goes, this is where re-inventing the wheel gets out of hand the most. Almost every time I go workout I hear some assbag with his clipboard explaining how working out in the morning, after a protein shake and a 8.2 minute warmup, during the week, after a full moon, when the tide is low, after the equinox can help you burn an extra .039% fat. It makes me want to scream SHUTUP! at the top of my lungs. Some trainers are too smart for their own damned good, that or they spend their time memorizing useless medical factoids. Common sense, why is it so uncommon? You don't need to be, or attempt to sound like, a rocket scientist. Don't confuse your clients with term from the ACSM glossary. They don't want to hear about the function of the glute minimus in pelvic stabilization, they just want their ass to look good. And that is a result of more muscle and less fat, and that is a result of improved nutrition and proper full body conditioning. Do not make it harder than it has to be.
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