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Will You Add? - Analyzing Your Competition
Onyx marble has excellent uses. Onyx marble is used most often as a fireplace surround; bar top, or as a small island as it transmits light. It is also used as cabochons and for building material. Careful consideration is required when using onyx marble at your residential area. Think of your own lifestyle and conditions before purchase onyx as a coun
3) From this long list of competitors, pick your top three and do a detailed competitive analysis. These are the three you should also use for your marketing plan.
Gathering information
The next step in a competitive analysis is gat
T. Harv Eker, author of Secrets of the Millionaire Mind, states that the journey to success is full of twists, turns, ups, downs, stops and reverses. You have to "zig zag" your way to success.He is right. Once you understand this fact, you will begin to understand that your own journey to success will be full of adventure and different roads. R
Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.
Where do you start?
1) Make a list of your competitors. Think big in this step. Don't just think about your direct competition; think about indirect competition in other industries as well. For example, as a copywriter I could list my competitors as fellow copywriters that do freelance work. But I don't want to stop there. Other potential competitors may include large ad agencies, small ad agencies (each may play a different role with clients), technical writers, a company's in-house writers, journalists, and even fill-in-the-blank templates you can purchase on the Internet.
2) From this broad-based competitive list, list specific companies you compete with. For example, in the "other copywriters" category, I may list Sally Field, Shelby Foot, and Joe Blow. Under the large agency category, I may have only one or two large agencies I run up against when bidding on projects. Follow this procedure until you've gone through all the competing industries. Some may have no direct competitor and that's OK; acknowledging the potential is there--and getting the "big picture" of where competing business may lie--is what's important.
3) From this long list of competitors, pick your top three and do a detailed competitive analysis. These are the three you should also use for your marketing plan.
Gathering information
The next step in a competitive analysis is gath
Many business owners or people who are about to start a business have idealistic views about their new venture. People who are experienced in business know that there are some basics and some fundamentals that you must get right if you are to succeed. This article outlines a list of "Street Smarts" which have been distilled from the knowledge and expe
1) Make a list of your competitors. Think big in this step. Don't just think about your direct competition; think about indirect competition in other industries as well. For example, as a copywriter I could list my competitors as fellow copywriters that do freelance work. But I don't want to stop there. Other potential competitors may include large ad agencies, small ad agencies (each may play a different role with clients), technical writers, a company's in-house writers, journalists, and even fill-in-the-blank templates you can purchase on the Internet.
2) From this broad-based competitive list, list specific companies you compete with. For example, in the "other copywriters" category, I may list Sally Field, Shelby Foot, and Joe Blow. Under the large agency category, I may have only one or two large agencies I run up against when bidding on projects. Follow this procedure until you've gone through all the competing industries. Some may have no direct competitor and that's OK; acknowledging the potential is there--and getting the "big picture" of where competing business may lie--is what's important.
3) From this long list of competitors, pick your top three and do a detailed competitive analysis. These are the three you should also use for your marketing plan.
Gathering information
The next step in a competitive analysis is gat
How would you like to see your Service Department? As a necessary but problematic resource drain or as a resource that provides a positive and healthy ROI? We think most executives would prefer the second option. In this article, we make the case that a centrally positioned service department can act as a catalyst across many other functions to improv
2) From this broad-based competitive list, list specific companies you compete with. For example, in the "other copywriters" category, I may list Sally Field, Shelby Foot, and Joe Blow. Under the large agency category, I may have only one or two large agencies I run up against when bidding on projects. Follow this procedure until you've gone through all the competing industries. Some may have no direct competitor and that's OK; acknowledging the potential is there--and getting the "big picture" of where competing business may lie--is what's important.
3) From this long list of competitors, pick your top three and do a detailed competitive analysis. These are the three you should also use for your marketing plan.
Gathering information
The next step in a competitive analysis is gat
Everyone is a writer. Writing is the basis of all wealth, as my mentor says. You need to be writing (something) every single day. You can’t keep all that stuff bottled up inside. It’s not good for you. Write, write, write.Everyone is in marketing. Your words, actions, emails and conversations are either supporting or refutin
3) From this long list of competitors, pick your top three and do a detailed competitive analysis. These are the three you should also use for your marketing plan.
Gathering information
The next step in a competitive analysis is gat
Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose compa
3) From this long list of competitors, pick your top three and do a detailed competitive analysis. These are the three you should also use for your marketing plan.
Gathering information
The next step in a competitive analysis is gathering information through competitive intelligence (CI). CI is the practice of gathering, analyzing, and disseminating information on what the marketplace requires (the demand), about how and you and your competitors meet these requirements (the supply), and how each strives to meet market needs better than others (the competition).
Gather marketing materials, visit stores, call and ask questions. These are common ways to collect competitive data. I go straight to Web sites and find almost everything I need there.
Here are a few things to look for while gathering competitive information:
What products/services competitors produce Who their target audience is Guarantees, pricing, hours of operation, and delivery options Overall, how do they position themselves (cheapest, best value, fastest, unique, patented, etc.)? What is their USP? After collecting this data, do a little analysis. What is your competition really good at and what is it not so great at? Are there any holes in their product offerings? A niche they're missing? How does your business fill in the gaps?
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