Can Book Giveaways Hurt Sales?

Some authors condone the practice on the premise that a book in the hands of a reader may encourage that reader to buy more books. Especially if the book is part of a series, the reader may wish to collect the entire set. Using a book as the proverbial carrot, too, may guide readers to the author's website, where they may find titles appealing enough to purchase. Also, an author seen as being so generous may develop a following in a faithful readership that will benefit them in the long run.

The Amazon Addiction

Come on, ‘fess up. You do it. A fan/friend/third cousin on your mother’s side of the family just e-mailed to let you know that your latest book is up on Amazon even though it isn’t going to be released for another six months. And so it begins — the Amazon Addiction.

How to Market Your Self-Published eBook

Learn how to market your eBook right with these few simple tips from marketing guru Dorothy Thompson.

Self Publishing: Is this the Way to Publish Your Book?

Not only does self publishing offer you the advantages of complete control, faster publication, and higher profits, it is easier and less expensive than it has ever been before thanks to modern technology. Self publishing could be your big break as a writer.

Attract Publishers With Your Talent

The slushpiles in publishers’ offices are higher than ever before, worse than that, they are getting taller by the day, and if you hope to avoid them, you have to grab the publisher's or agent’s attention, with the sheer force of your talent. Try these tips to help you on your way...

Reality Check:Anyone Can Be a Published Author

The self-publishing industry has grown by leaps and bounds thanks to advances in digital printing, and of course the Internet as a promotional and sales tool. Like many other Internet-driven opportunities, the self-publishing field is fraught with hazards and wrapped in confusion. These days, it's so easy; anyone can be a published author. Self-publishing is the way, and marketing is the key.

The Other Side of Medicine - High Blood Pressure, How Helpful a Concept

Hypertension doctors are taught is an asymptomatic risk factor. It is not an illness and it is definitely not a disease. But try telling that to us patients, we just don’t and never will believe doctors. To the average patient hypertension is a bodily reality. They can feel it.

The Jury Is In - And It's A Split Decision On The Google Book Search Program

The jury is in and it's a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it's the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It's simple. People can't buy what they don't know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.

Secrets of the Writer's Trade: Basic Elements of a Strong Publishing Platform

How can book writers develop a healthy relationship with readers?

Book Marketing Landmines and How to Avoid Them

In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield - surrounded by landmines that can seriously limit your career as a published author. Once your book is released and you begin to market it, you will discover.

Build Demand For Your Book Before It Is Written

Book publishing is getting harder and harder. The non-fiction writer faces lower advances and greater reluctance on the part of publishers to buy a book from an author without the name recognition to sell the book. Here is one idea that may be the answer for the non-fiction writer to build demand while writing the book.

Publishing Your Own Book? Get a Website Now!

I'm sure you want to promote your book on the web. What you may not realize is the time it takes to build traffic for your site. You need to get your website started right away.

I Designed My Own Book Cover

The cover of a book has a lot to do with sales. Customers will pick up books with eye-catching covers and ignore books with bland covers. Many authors have no control over the covers of their books. This article details the steps one writer took to design a happy cover for a serious book.

Top 5 Mistakes Self-Published Authors Make And How To Avoid Them!

You've got your book, but that just means your work has just begun. Target markets, price, distribution methods, advertising, and closing the sale are what complete the successful cycle to accomplishing your goals. Find out more about these, and how you can become the author of your own life.

How Book Design and Book Marketing Will Keep Your Book Alive

It's estimated that the average number of books sold by an author is less than 50. Do you want to suffer the fate of the majority; or, would you prefer to be successful. Learn the four key steps you must take to be a successful author, selling far more books than the average bear.