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Book Marketing

Attention Self-Published Author - Are You Ready for Some Marketing

You are now a published author, thanks to the modern miracle called self-publishing. You did everything right to get it done. You hold your first book in your hands with a sense of pride and accomplishment. Now what? Now is when the real work begins if you intend to do your own promotion.


A Writer's Journey Part 1 - Getting Started

Phew! I have just finished writing my eighteenth manuscript in a series of children’s adventure books. What a triumph of mind over matter!


Graphic Design: Give Your Book the Best Look

Why does a writer need a graphic designer? From designing your book cover, to laying out the inside pages, to having the perfect index created, there is no end to what a graphic designer can do for a writer. If you want to forge a path to your customer, a designer is a must-have.


Reality Check:Anyone Can Be a Published Author

The self-publishing industry has grown by leaps and bounds thanks to advances in digital printing, and of course the Internet as a promotional and sales tool. Like many other Internet-driven opportunities, the self-publishing field is fraught with hazards and wrapped in confusion. These days, it's so easy; anyone can be a published author. Self-publishing is the way, and marketing is the key.


The Last Case Of Smallpox On A Passenger Liner

In 1971 I was a surgeon on the P&O liner Orcades. On Christmas morning early the phone rang, could I come and look at someone with a weird rash. The patient was Goanese, and was one of a batch of 20 or so that had been flown in to Singapore some 5 days ago to relieve others due leave. His problem was spots and slight fever. They were on the young man’s arms and chest, raised from the surface of the skin, with a central dimple, and in medical jargon 'umbilicated.' This was big jump from treating seasickness.


How Not To Get Published - How To Win the WWOTYA - 1, The Audience

Though authors are required to specify their targeted audience, they often avoid doing so. Some think that their novel is suitable for any audience. Many may not know why it is important to address the right persons.


Do You Need Help Promoting Your Adult Book?

You've just had your first erotic book published. Or, maybe it's your second or third, it really doesn't matter. You're feeling excited and ready for the next step as a published author: Your book's promotion online.


Creative Writing: Dealing with Rejection

I am often approached by clients who have been trying for years to write their own books, but haven’t got anything to show for their efforts except several drawers full of politely (and not-so-politely) written rejection letters. So how does a writer – or any artist, for that matter – deal with the pain of rejection?


Creating a Handout for Your Book Talk: Smart Speaking, Smart Selling

A handout, or several handouts, can make your book talk clear. Handouts may also serve as sell pieces and prompt attendees to buy your book later. This articles tells how to write handouts that support - and sell - your book.


Free Book Publicity: It's Out There, but You Have to Work for It

Thousands of new books are released each year and many publishers are leaving the marketing to the authors. Most authors don't have the money to hire a professional marketing firm. How can you publicize your book? You take a deep breath and go the free publicity route. These ideas will get your publicity campaign off and running.


Set Your Book Up to Succeed with a Marketing Plan, Part 2

Have you developed your book's marketing plan yet? You know now really is better than later. There are 2 facts to realize in developing your promotion plan. Realize it begins the day you conceive your book idea and never ends.


Make Your Book Sales Go the Extra Mile with a Sales Letter, Part 2

Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site.


A Beautiful Book Design Is Intended For You The Reader

If you look at the book designs of today, they are nothing less than commercial packaging for a product. Don’t get me wrong, book design is important because many of us not only read our books but have them on display too, which means they have to have pleasing covers. Good book designs sell books period. When browsing around a book store, the publishers are all too aware that you never get a second chance to make that first impression and with so many books on display, you need to stand out.


Locating Top Book Agents

Finding a competent book agent that will actually work diligently for you to help you reach your goals can be a lot tougher than you may think. Because there are so many different kinds of literary agents out there, it is important to be careful when picking one for your own needs.


So You Want to Write a Book?

The most successful book publishing phenomenon of our time is without a doubt the Chicken Soup for the Soul series. The Chicken Soup book sales have totaled more than 100 million copies. But did you know Mark Victor Hanses and Jack Canfield's book was rejected by more than 140 publishers? I will share with you some strategies from my podcast interview with Diane Eble, author and book coach.


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