The Best Book Marketing Tool in the World

Advertising is expensive. Book signings are a waste of time. Brochures get thrown away. Cold calling sucks. Pop-ups are annoying. What’s an author to do?!

Writing Coach Says: Make Your Own Best-Seller!

Good writing has frighteningly little to do with making a book a best-seller, says Dr. Gary S. Goodman, best-selling author of 12 books, international keynote speaker, and writing and success coach. Citing his experience as a successful author and former sales great and manager with Time-Life Books, he provides insight into the single thing that is guaranteed to make your book a smash hit.

One Catch-22 of Internet Marketing For Authors

Oftentimes an author who attempts to promote his or her book on the web reaps small rewards. One reason is that the public views the internet differently from the artist: they see it as an endless field of free-to-view information.

Media Coaching Critical to Book Marketing and Book Publicity

Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. The skills needed to generate sales from interviews are best obtained through media coaching or media training.

The Quick and Easy Formula for Finding More Readers for Your Book - Part 1

Finding your target audience can be as simple as searching for keywords and phrases on the Internet or as detailed as doing research offline at the library. Either way, here are a few ways to make the process easier for you to determine if a market exists for your book idea.

Every Author Needs A Power Team

Research has shown that the vast majority of aspiring authors fail because the don’t have a POWER TEAM – a group of experienced publishing professionals, ready and able to help YOU write your book and WRITE IT NOW! To become a successful, published author here's who you'll need:

Writers Should Be Outrageous!

Dr. Gary S. Goodman, President of Customersatisfaction.com and best-selling author of 12 books, says writers should be outrageous and not be cowed by huge publishing conglomerates. According to this popular keynote speaker, sales, service & success coach, and radio and TV expert commentator, saying what you mean, and meaning what you say, is the practice that makes writers special people!

Book Shepherds: Who Are They? What Do They Do? Should You Hire One?

A new breed of publication consultants has grown up right alongside the flourishing self-publishing population to serve as guidance counselors through each phase of the complicated process. Though self-publishing is largely considered a DIY endeavor—-hence the designation self-publishing—-there may be many advantages to using a professional book shepherd (as book consultants have been dubbed by self-publishing guru Dan Poynter) that makes hiring one well worthy of consideration.

Publishing Child Book? Top Ten Tips for Writing Book Pitches That Get Your Manuscript Read

Publishing child book? No matter how well-written your child story is, if you want to get published, you need to grab and hold the attention of publishers. This article tells you how to write a book pitch that gets results.

Self Publishing 101 - Optimizing Your Book Marketing Plan

To market your self published book successfully, you don't need a book full of jargon and buzzwords - but you do need a marketing plan. For most authors, and many large publishers , a marketing plan will produce rather underwhelming results. There are numerous opportunities for a book marketing plan to go awry, so I've outlined a few of them below that are the most common and fundamental - hopefully this will help you avoid them!

The Business of Publishing

The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn't bounce.

Seven Secrets of Writing a Book that Sells

Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.

Publicity from Thirty-Thousand Feet

Sketching out your marketing campaign will give you a chance to see what’s been leveraging you results and what hasn’t. Keep in mind that some things like bulk sales and national media might take longer than other items so you’ll want to keep putting forth effort toward those long-term goals.

Fail Fast: Succeed Quickly

Andrea J.Lee, author of Mulitple Streams of Coaching Income, discusses the process and challenges of authoring a first book.

Self-Publishing 101

Typically, authors write their books, send them to agents or publishers, and then hope for the best. However, some authors opt to not leave anything to chance; they take matters into their own hands and make sure that the book is published.