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Book Marketing
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Market Your Cookbook
Writers learn quickly that publishers don't market their books as the writers wish. Cookbook writers face their own unique challenges...and opportunities when promoting their new cookbooks.
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Seven Secrets of Writing a Book that Sells
Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.
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Six Weeks to Sustained Self-Promotion
Writers unite! Network, join listservs, attend conferences, and create writers' groups and promote yourself to a higher level of income and satisfaction.
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A POD Person Strikes Back
In the book-selling world, anyone who publishes by Print-on-Demand faces incredible difficulties getting publicity and recognition. Libraries are especially difficult customers. Unfortunately the reputation is deserved in many cases. When it isn't, it's just another obstacle for the author to hurtle.
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Building an Author's Media Kit
Your media kit is the equivalent of a sales pitch and is used to convince the media to give you or your work publicity. This article will get you started on the road to creating one, which can be tailored to your individual needs.
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Targeting Educational Sales To Ramp Up Your Profits
Schools cover an amazing range of possibilities: daycare centers, K-12, adult education and community colleges, four-year institutions, universities, special-education programs, even home schooling and vocational programs. They all have potential as large-scale buyers.
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Forging Win/win Publishing Partnerships
How about promoting your book as the ideal fund-raising tool? There may be groups of youths, seniors, or church folks who would love to help you sell copies for a percentage of the receipts. Anytime you can ally yourself with others who will serve as your sales force for a small percentage, it is worth serious consideration.
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