Self Publishing 101 - Don't Sell Your Book in a Bookstore!

How many times when you dreamed of readers finding your book did your dreams center around them finding it in a “brick-and-mortar” bookstore? Chances are, most of the time, though it rarely sells any significant amount of books. The realities of bookstore sales are frightening, and far more books fail courtesy of bookstores than succeed.

Self Publishing 101 - Optimizing Your Book Marketing Plan

To market your self published book successfully, you don't need a book full of jargon and buzzwords - but you do need a marketing plan. For most authors, and many large publishers , a marketing plan will produce rather underwhelming results. There are numerous opportunities for a book marketing plan to go awry, so I've outlined a few of them below that are the most common and fundamental - hopefully this will help you avoid them!

Can You Afford to Publish Your Book?

Money blinds. It's as simple as that. Aspiring authors ask about the money issue all the time, in varying forms, (How much does it cost to publish? How much will I get paid in royalties?, etc.) but they can't see beyond that issue to think about the thing that will truly decide the money question. And here it is: What Do You Want From Your Book?

Seven Secrets of Writing a Book that Sells

Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.

Literary Agent - Find One At Your Bookstore

Finding a literary agent is easier than you think. Check out your local bookstore. You will be surprised how easy it is.

How to Get a Reporter's Attention for Your Book

Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?

Choosing Self Publishing?

Self publish is a lot of work. With that said you can not complain later that we didn’t warn you. While there are many advantages to self publishing, it is also quite a long way from being easy or less stressful. Yet, the good far outweighs the bad. As the author, you can publish your books as you see fit and you will always have the final say. But, as an author, you also need to realize that most of the financial, marketing, and inventory of the books will fall onto your shoulders in self publishing.

Writing The Blockbuster Book Proposal: How To Sell Your Non-Fiction Book

You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that...

How to Get Your Book Reviewed in Magazines

How do you get your book noticed, let alone reviewed, when it is just one among stacks of books in an editor's office? Here are a few tips to help you map out a winning strategy...

Follow Up to Keep from Falling Down

Do you want to call the tune instead of paying the fiddler? Then you'd better be prepared to monitor the progress of your projects. While diligent follow through increases your odds for success in all aspects of publishing, it's especially crucial in promotion and sales. Many sound marketing plans flounder for lack of follow up.

Creative Print Angles To Sell More Books

For self-publishers and authors with budgets tighter than shrink-to-fit jeans, there are several intriguing ways to stir the publicity pot. None yield more dramatic results than print.

Getting Newspaper Coverage Off the Book Pages

Did you know there are 1,730 newspapers published daily in the United States? They have a combined circulation of nearly 62 million people. And reviews are only one way of using them.

Book Marketing Secrets for Trade-published Authors

Your book is published; the family's still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you're not a household word, your publisher will typically allocate scant time and a minuscule budget to your title. (And if you're self-publishing, PR is a huge component in the overall scheme of things.) It's the age of celebrity books. Lamenting that situation won't change things; getting involved will. Your personal efforts can dramatically impact book sales!

Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)

Spending lots of time and money trying to get your book in bookstores? Hoping to land on Oprah? Want a six-figure advance from a big publishing company? Maybe not. These things do not guarantee your book success, but there are a few things that do...

Book Titles that Make Big Bucks

Here’s how a great title helped to sell 300,000 books while a poorly chosen title for the same book sold only 1500 copies.