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Book Marketing
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Use the Power of the Internet to Sell Your Book
Here’s the challenge for today’s authors: The number of books published each year is increasing (195,000 titles in 2003 alone), books sales are decreasing, and only brand-name authors are getting the necessary support to market their books. The unfortunate result is that most authors aren’t going to see even modest book sales. The solution for authors is the Internet.
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How to Get a Reporter's Attention for Your Book
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?
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A POD Person Strikes Back
In the book-selling world, anyone who publishes by Print-on-Demand faces incredible difficulties getting publicity and recognition. Libraries are especially difficult customers. Unfortunately the reputation is deserved in many cases. When it isn't, it's just another obstacle for the author to hurtle.
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Ask For What You Want!
You're much more likely to get people to accommodate you if they know what you want. Folks generally enjoy being helpful. Pursuing that belief when we launched our last book, we also created the following checklist to enclose with every individual copy of Jump Start Your Book Sales shipped from our office. It is offered here with the hope you'll find it a useful model. It's generating nice results for us. Why not create something similar to ask for what you want?
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Don't Be Backward About Getting A Foreword
In today's competitive publishing world—with more than 1.5 million titles currently in print in the U.S.—each new book must be carefully nurtured to be successful. One of the ways you can help your new baby grow into robust adulthood is by christening it with a Foreword.
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Start Locally - Grow Nationally
Most self-publishers don't have the budget to be all things to all people in all places. There is nothing wrong with starting in your immediate area, then letting things ripple out from there.
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Editorial Checklist
The following editorial checklist will help you evaluate your finished nonfiction manuscript and pinpoint any potentially weak areas. It will assist you in coming across professionally rather than smacking of amateurism.
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Book Talks: What to Say and How to Say It
Organizations, service clubs, and community groups are always looking for speakers. Better yet, an author who is willing to speak about his or her latest book. But talented authors aren't necessarily talented speakers. What can you say about your book? How can you say it? These tips will help you to give a successful book talk.
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Looking to Sell Your Book for a Good Price?
Are you interested in eventually selling your book to a large publisher at a good price? A DOI strategy is an inexpensive way to boost the market value of your book, because the big guys talk DOI.
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