FSBO Author believes in Bookswaps

As the author of FSBO, a novel bridging many subjects, I have found that it is often more cost~effective ~ and faster ~ to obtain other author's works (on subjects I want to read only) by offering to swap books with the person most interested in getting read, the author himself or herself. The following e~mail is an example of how I do it that:

Don't Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are three Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for.

Raise Your Hand If You'd Consider Giving Up The Rights To Your Book Forever

Print-on-demand book publishing contracts are often filled with legalese that can result in authors being stripped of their rights. Learn what to look for before you sign a publishing contract.

Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously. And so to avoid this unpleasant scenario, I have developed over the years a series of 160 vital steps; steps that not only get my books published and into the major chains but selling online and offline as bestsellers in their genre.

FAQs about Book Signings

Things you might like to know about book signings: how much money can be made, what does it take to produce such an event, what to do if nobody shows up, and much more!

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.

Publishing Your Book-What Way is Best For You? - Part 2

You the author need to decide what publishing path is best for you. It may be a print book with print on demand printing, an eBook with no printing or promotion costs, or it may be a traditionally publilshed book using an agent. Make sure it's a profitable choice.

Increase Book Sales: At Book Fairs, Festivals and Trade Shows

Are you an author with books to sell? From changing travel plans and schedules, to mindsets, to fairs, Marketing Master, Catherine Franz, shares with you multiple ideas on how you can get those books out of your garage or push your sales.

Powerful Copywriting Uses Hidden Emotional Triggers

Copywriters know that certain words have power. A word or phrase within each line of web copy can have an incredible effect and substantially increase your results...

Copywriting 101 - Creating Copy That Sells

Before you can create response-pulling copywriting for an effective sales campaign you must research your target market thoroughly. And effective market research requires that the copywriter have available as many intimate details about the target audience as possible...

Copywriting Tips - 5 Words You Should Never Use

In the world of copywriting, there are five words that you should never use. In this article, we're going to explain what those five words are, why you shouldn't use them and what to put in their place.

5 Ways to Avoid Hype in Your Copy

The best way to avoid hype is to genuinely connect with your prospect through prewriting research AND respect. You'll be rewarded with customer loyalty and many more sales.

Gary Halbert and Me

The Halbert Index is a totally unique way of classifying people. To be at the top of the Index you must have - read the rest of the story here.

Killer Website Promotion Copywriting That Makes People Buy Like Crazy

A friend of mine once said that there are only 2 most valuable assets to massive online profits. The first one is list and the second one is website promotion copywriting. I have to agree with him. If you grasp these 2 assets, then you certainly have the most powerful ingredients to internet riches.

Super Tasty Brochures 2.0

If you have to have a brochure, here's how to wrap it like a website.