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Book Marketing

Market & Promote Your New Book In Bookstores

Even though books are being sold in all types of retail outlets, bookstores are still an essential part of the book marketing strategy of new authors. There are an estimated 63,000 new titles released each year in the market. And there are also backlist titles still vying for shelf space. Books are sold in mass merchandise stores, grocery stores, toy stores, sporting goods stores and other places. However, over 50% of books are still sold in bookstores, making it essential to get your books on bookstore shelves.


Market & Promote Your New Book Through The Internet

For a new author with a small book-marketing budget, the Internet is an inexpensive way to build relationships with readers and generate book sales. In addition, the effectiveness of Internet book marketing initiatives is more measurable than more expensive advertising. The Internet also gives you the opportunity to reach around the world for potential readers of your book.


The Quest for a Literary Agent

Con Artists can be found in any profession.


Book Design - Images and Resolution For Print

So you've taken some lovely pictures with your digital camera and there is one area of an image that you would like cropped out and used for your book cover. Sadly the designer has said that it is too small so can't be used. What happened?


Shy Writers - Your Sales Salvation - The Soft Sell

One of the BIG shocks after I finally got a clue and was able to get accepted by a publisher and got one of my works in print was a facet of the business I'd never imagined - I now had to push and SELL.


How to PUMP UP Your Blog to Sell More Books

There are blogs and then, there are blogs. Some blogs are to entertain. Some are to inform. As an author who is looking to pump up her blog to sell more books, your blog needs to be a lot of both to makes sure you get those books sold.


The Self Publishing Deception

Author and publisher Phon exposes the myths about book availability in the self publishing industry.


How Do You Get A Publisher To Read Your Book?

Publishers desperately seek out great new literary voices and commit a hefty share of their time, treasure, and sanity wading through unsolicited emails and slush piles that if stacked end-on-end, would stretch to the sun and back five hundred thousand times. It is your job as a writer to stand out from the wannabe hopefuls and get that prized submission invitation. Here's how to get a publisher to ask for your work:


Writers of Books Should be Allowed to Write Book Reviews of their Literary Work

Most believe that it is problematic for an author to write book reviews about a book that they indeed wrote. There are many reasons for this, such as self promotion, conflict of interest and hype or buzz-ful insincerity. Sure all that makes sense for the reasons why we have created this social norm and expect authors to abide by it. Yet, in fact it is absurd that everyone else in the world can write book reviews expect the author who knows the most about the work.


Should Authors Write Their Own Book Reviews?

Well believe it or not they often do and the introduction of a book is often the author's published book review, which they make available to the world. Some might say that writing your own book review is shameless self promotion, others ask; What kind of an ego-centric idiot would write a book review of their own book?


How Publishers Choose Manuscripts

A decade ago readers idolized authors and printing books equated to celebrity status. Publishers awarded authors huge bonuses and paid celebrities astronomical figures just to print their stories. Acquisitions editors sought the author, enticing him just for the privilege of financial gain. Audiences applauded as they eagerly awaited printing. Now, with the ease of personal computer word processing more people are writing while fewer read for pleasure. Larger book publishers are loosing money to the smaller companies popping up monthly. The publishing companies are changing the way they do business.


Tips From A Road Warrior

Terrified of book signings? Fear not! A book tour is a great way to meet the public and potential readers. Here are a few fresh ideas to help get your campaign off the ground.


How to Self-Publish a Book On a Shoestring Budget

One of the greatest challenges first-time authors face is the daunting tasks of writing and publishing their book. First, you have to write the danged thing, but most people first ask about publishing! What's the cheapest and best way to publish a book? Perhaps you'll find some answers in this article.


Eleven Steps To Print Publication

Creating a printed book is a bit more complicated than creating a PDF eBook. More steps are involved, just by right of producing a tangible finished product that needs to be handled in the physical world (versus an electronic document that can be distributed by e-mail or online).


Author Website Mistakes to Avoid - Part I

A website is an author's first chance to make a first impression with readers. It’s design, readability, and ease of use is a reflection of both you and your book. When done well, an effective website can do wonders for an author’s career. Whereas a poorly crafted website can result in lost sales and missed opportunities. Here is part 1 of the top mistakes should be avoided.


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