Under the Radar Tactics for PR Challenged Authors

Some authors find it difficult to call the media to promote their books. Many of us are either introverted, working full-time or, quite frankly, we don't like to feel like we're either bothering someone or asking for something. I like to think of it as human nature getting in the way of our book promotion goals.

Tradeshows: Essential To Successful Book Promotion

Sometimes authors wonder why they should show up at tradeshows. The reasons are many.

Personal Perception of Author Self-Book Reviews

We all know that it is socially unacceptable for an author to write their own book reviews, but do you know why? In society people promote everything they do. Paris Hilton promotes her sexy self, Steve Jobs promotes the iPod and Martha Stewart promotes her very good magazine. This is all acceptable to us? Why because it is for the masses and the mob of society.

Conflicts of Interest in Online Book Reviews by the Author of the Work Itself

It is often considered in poor taste for an author to write a book review of their own work, novel or book and yet they are indeed the most qualified to do so, are they not? Most would agree that there are inherent Conflicts of Interest when the author writes an Online Book Reviews of their work. One conflict might be the money issue. If the author is selling their book then someone reading the review might be a little disconcerted or perceive that the book review is not sincere.

Writers of Books Should be Allowed to Write Book Reviews of their Literary Work

Most believe that it is problematic for an author to write book reviews about a book that they indeed wrote. There are many reasons for this, such as self promotion, conflict of interest and hype or buzz-ful insincerity. Sure all that makes sense for the reasons why we have created this social norm and expect authors to abide by it. Yet, in fact it is absurd that everyone else in the world can write book reviews expect the author who knows the most about the work.

Tips From A Road Warrior

Terrified of book signings? Fear not! A book tour is a great way to meet the public and potential readers. Here are a few fresh ideas to help get your campaign off the ground.

The Making of a Marketable Book

The Making of a Marketable Book - A marketable book is a profitable book. The Write Author Coach provides recommendations for creating a books that sell. No matter what you're writing, you'll need to reach these markets.

Mentoring New Writers: A Gift of Giving and Receiving

New writers do not know the steps they need to take in order to be published. Mentoring the writer helps them to understand these steps. I have mentored several new writers and it is a rewarding experience. What is my advice? This article outlines it.

How to Write a Sales Letter to Effectively Promote Your E-book

Once you've written your e-book, you will spend nine times as much energy promoting it as you did writing it. Following are five areas you should cover in your sales letter to promote your e-book.

The Literary Sub-Culture I

Think you have a handle on the publishing industry? Now written do you think you can sit back and watch your novel hit the bestseller list? Who controls what the public reads and how do you tap into the growing literary sub-culture that defies the publishing paradigm?

Why Internet Publishing is Better (for authors)

Got a book to sell? Written a novel? Should I waste my time submitting to publishers and getting rejected, or should I take charge of my own life?

How to Get Your Book Rejected, Part Three

In a large publishing house like Bantam or Kensington, literally thousands of manuscripts are sent annually by aspiring and established authors seeking publication. For the small press pub or eBook publisher, there could be hundreds of queries and submissions sent each year or, depending upon popularity, each month. Having to wade through all this prose, whether in hard copy or onscreen, can put great strain on the eyes. When you think of how quickly these editors need to fill publication schedules, that is a lot of work to read non-stop.

How to Get Your Book Rejected, Part Two

In Part One of this series, I mentioned briefly the importance of knowing the markets to which you submit. If you are an aspiring romance novelist sending your work to a publisher where the bread and butter is paid for by hard science fiction, chances are you are not going to have much luck.

Top 10 Ways That Make One Book Outsell Another

Why write a book if you don't want it to bring you fame and fortune? Use these 10 ways to make your book outsell others.

Effective Book Marketing Through a Website

You've just published your book, and now it's time to promote it. There are many resources available to guide you in the best ways to do this, and they all say part of it is to have a website - but they don't tell you what to do with the site to make it work for you. The goal is to get the most exposure with the least effort on your part - here's how to do it.