Copywriting vs. Copyrighting

Copy is the written word used in your marketing materials. Lorrie Morgan-Ferrero said it best when she explained that copy is the DNA of your marketing efforts. Take a moment to think about that and the importance of good copy may become a little clearer

Copywriting - Two Golden Rules of Sales Copy

If you are writing copy to sell a home-based business opportunity, don't tell your prospective buyers that now through this opportunity they can (for example) visit all the foreign countries that they always wanted to visit. Instead, do this...

How to Write Winning Sales Copy

Whatever it is that you sell – product or service – the principle is the same. You must grab your potential customer or client's attention, pique their interest, ignite their desire and move them to action. The easiest most effective way to do that is by writing winning sales copy.

Sales Letter Writing – How to Write a Headline

One of the most important things about writing your sales letter is your headline. You see, if they read and like the headline, they might read the rest of the sales letter. If they do not like the sales letter, they are less likely to read the rest of the sales letter. So how do you do it?

Sales Letter Writing – How to Write the Guarantee

When you are writing a sales letter, there are so many things that are important. Of course the headline is important, it is why they read your sales letter in the first place. Of course your story is important, that gets them emotional. And your bullet points and the body are critical, so they will care to buy it in the first place. But your guarantee gives them the confidence to know that even if they don’t like it, even if they make an impulsive, emotional decision, they can get their money back if they don’t like it. And if you have a good product, do not be afraid of the guarantee – very few will take you up on it.

Sales Letter Template

Have you ever seen those sales letters people use to sell their products on the internet? You know the ones, they have all sorts of different sized fonts with crazy colors and all that. Do you think these sites convert...

Writing Convincing Customer-facing Marketing Collateral

A growing business constantly needs to create loads of marketing collateral such as brochures, whitepapers, case studies, leaflets, product documents, corporate info documents, etc. To make your collateral generate a positive impact on the audience, provide all relevant information and at the same time take care of brand imagery is a tough task. Here are some tips to write convincing collateral.

Want A Million Dollar Skill That Will Pay You Forever?

Want to learn a skill that will pay you for the rest of your life? This is a skill that will have people opening their checkbooks and writing you a check for however much you want.

Idea Incubators

Like your car engine, your brain works better when it's warmed up. Here are a few cool ways to do that – and get closer to crafting killer copy! All successful marketers know the sale comes from the words or the copy. Anytime you want to give yourself a pay raise, just tweak the copy.

How to Acquire Good Internet Copywriting Skills

Latest global online statistics has revealed that out of the millions of online businesses proliferating in the Internet nowadays, only 2% of them actually are able to generate sales. Now imagine the disappointment the owners of the remaining 98% of the businesses are. They have invested significant amount of capital into the venture, have developed the most interesting products, have paid dearly for online advertisement placements and have hired the most effective marketers.

Struggling Freelance Writer on a Budget? Rationalize This!

So I hear you want to open a copywriting business on the web. Congratulations and my best to you! Trouble is, you're stuck in Mediocre Land, because you can't afford to get the tools you need to start commanding respect with decent looking website outfit. Am I right, or am I right? Get out of the rut and get serious about your business. May I present: Dina's Suggested Sacrifices/Spending Rationalizations for the Struggling Freelance Copywriter on a Budget

What is Copywriting and 4 Steps to Improve Online Sales

What is copywriting and how can you create more conversions on your websites and promotion material. 4 Steps to great SEO copywriting and advertising copywriting.

The Secrets To Writing For Your Niche

How do you attract your targeted niche market to your Virtual Assistance practice? Start by crafting a website that clearly reflects your ability to meet their needs.

7 Tips For Great Internet Content

Writing for the internet is different than writing for an offline audience. This article tells you why, and provides some tips for having great writing.

The Top 12 Power Words

Top copywriters know exactly which words cause emotional influence on their readers. Do you? Well now you can...