Bringing Structure To The Art Of Copywriting

If copywriting is an art, how do you make it work in a structured business environment? Specifically, how can you force art?

Advice For Aspiring Copywriters

Recently I was asked for advice by an aspiring copywriter. This happens all the time, but on this particular occasion, I think I actually helped a little! So I thought I'd post the original question and my response in the hopes that it might help someone else-

The In-Depth Ghostwriting Contract

In a world full of lawyers, and where anything can otherwise go wrong, a simple ghostwriting contract just won't cut it. For real protection of both ghostwriter and client, a thorough contract is a must.

Sales Letter Template

Have you ever seen those sales letters people use to sell their products on the internet? You know the ones, they have all sorts of different sized fonts with crazy colors and all that. Do you think these sites convert...

Copywriting:the Big Grammar Argument

Copywriters fall into two groups. Some believe that grammar and spelling don't matter. Others consider that high standards are essential for good copywriting.

The Ten Second Hero--How Powerful Are Minor Characters?

The following is an example of a character that evolved and lived for about 10 seconds. He was a thought or a mental role I played as I tried to transition and introduce the miners to the village. However trivial I thought the character to be, others have commented on his importance. His 10 seconds left an impression. I'll introduce the passage again and hope you enjoy recalling the story.

SEO - How To Choose A Writer on Elance or Guru

When most people shop for cheap SEO writing they tend to look on Elance or Guru. When looking at writer's profiles on either elance or guru, it is a good idea to ignore feedback. This is because the feedback systems on both are slanted. Unfortunately both guru and elance have their own freelance firms that compete with the writers that pay to advertise on them so it is not in these site’s interest to give their writers great feedback. This way the in house outsourcers hired by these sites get all of the best business.

Take the Copywriting Quiz

Wondering if you're qualified to work as the behind-the-scenes copywriter for some of the best and brightest marketing talent on the web? Here's a quiz from Wordfeeder to see how you hold up under copywriting pressure. Take it and learn if you've got the gift, or which areas you could stand some improvement in. Good luck!

How Not to Become a Copywriter

Copywriting is a strange mix of art and science. Do more than what is required and you end up with a piece of junk. Do less and you have a good-enough vehicle that won't start. It can be terribly frustrating and there's a lot of tiptoeing you need to do, but hey, isn't that what copywriters should do?

Newsletters: 4 Mistakes People Make

68% of customers stop doing business because of perceived indifference through lack of communication, according to research carried out by TARP. Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. BUT - be careful not to fall into the ‘newsletter trap’. You can make your print newsletter effective by avoiding the 9 biggest mistakes people make; here are 4 of them..

How To Write Advice Marketers Must Have

Discover the two must-know secrets to writing great sales letters. Great copywriting hinges on these two powerful techniques.

Discover the Winning Ad Headline That Skyrockets Traffic, Sales, Profits & Subscription Rates

Need a winning ad headline? Here are ways to discover the headline that will boost traffic, subscription rates, sales & profits.

Increase the Power of Your Sales Letter in 2007

Increase the selling ability of your sales letter for more sales in 2007.

Improve Your Online Business Image with Well-Written Website Content

Presenting a professional online image is important to your business. People judge your professionalism based on your website. Make sure your website copy is well-written and easy to read.

Catalogs: The Copywriter's Hidden Goldmine

The catalog market is a $144 billion dollar a year industry, yet it's only serviced by a handful of copywriters. This article will show you how to tap into this huge goldmine and make a great living as a catalog copywriter.