Gary Halbert and Me

The Halbert Index is a totally unique way of classifying people. To be at the top of the Index you must have - read the rest of the story here.

Getting in the Mood

If you are in a bad frame of mind, I promise you, your copy will not work. You're defeated before you get out of the gate, and that is a bad way to start. It's much better to consciously put yourself in the right frame of mind BEFORE writing copy.

The Open Secret of Copywriting - It is Not What You Think

Story telling is the oldest selling proposition known to man. It is the open secret of any successful sales letter. People remember stories more than facts and figures. It has remained a form of oral tradition. Human nature has not changed: story sell while facts tell. Stories bypass psychological barriers and touch to on our emotional buy buttons that provoke us the shell out money. Humans love human interest story that is appropriate, true, persuasive, compelling and relates to a prospects problem.

5 Killer Headline Templates You Can Copy And Paste

Writing a killer headline doesn't have to be difficult if you follow these proven templates which have stood the test of time. Read this article to unlock these time-tested headlines...

Quick Copywriting for the Web - 5 Ways to Create More Money In Copywriting for the Web

Copywriting is an important part of the web as it is the means of promoting a business, opinion or idea through the internet. It is through copywriting that you can make a person read your content and get interested in whatever you promote. The secret to successful copywriting...

3 Top Ways to Quick Copywriting for the Web

Fast copywriting for the web doesn't have to be frustrating. If you're a beginning copywriter, the following can help you learn to use your web space more effectively...

Intermediate Ways to Advance in Copywriting for the Web

If you are interested in learning about intermediate ways to advance in copywriting for the Web, you will want to learn some of the the ins and outs of targeted copywriting for the Web. Through this article, you will be provided with some of the more important tips...

5 Steps for Excel at Copywriting for the Web

Know the subject well - For fast copywriting for the web, you should know the subject you are writing on. When you know the subject you can excel at...

Ad Copy Writing Using the Golden Book of Proof

Discover the amazing secrets that have made $28,900 in just 9 days ... $289,500 in 3 weeks ...$360,544 in just 7 weeks, and more - for the Western Sydney nerd who failed English in high school! These are results that very few business people know how to achieve. But one thing's for sure - IT'S NOT YOUR FAULT! You've just never been taught how!

Web Copywriting - What's Different About Writing Copy For The Web?

Essentially, copywriting is the art of salesmanship. A client hires you to sell something for them in print, on radio/ TV or on the Web. Discover the difference between copywriting for print, and copywriting for the Web.

Show Some Cleavage

Excite your customers by giving them a glimpse of what you've got and how it can help them. Use action words to lead them down the path you want to travel and then tell them what to do - whether it's signing up for your mailing list, buying your product or calling for a consultation. Mostly importantly, be sure to follow through because no one likes a tease.

12 Questions To Ask When Deciding On A Copywriter

Deciding on a copywriter for your business can be a time consuming and expensive mistake if you make the wrong choice. Here are 12 questions you should ask any prospective copywriter before you hire them.

Starting a Copywriting Business as a Work-At-Home-Mother

Learn how to start your own home-based copywriting business. This business is great for mothers who want to work at home, and it's not too bad for fathers or anyone else who can write pretty well.

7 Steps to Turn a Blank Page into a Blank Cheque

A freelance copywriter explains how to begin a successful writing career. Starting with tips on how to conquer the notorious blank page, he takes you through easy ways to improve your writing, to selling your skills and getting paid.

Teach Yourself Copywriting - Become A Highly Paid Copywriter

You can teach yourself copywriting. Although there are many copywriting courses available online and offline, I believe in teaching yourself copywriting. The basic skills are easy to learn, and it's only with experience that you become proficient at the copywriting craft. This is because all your projects are different.