Copy Writing - Don't Overlook The Obvious

The other day, I was getting ready for a spot of TV viewing. With such excitement in prospect, I nipped out to the convenience store for a pizza. But it was no ordinary pizza.

A Web Copywriter Should Know the Rules and How to Break Some

What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. You could be the most compelling offline copywriter but you can still fail on the web.

Freelance Copywriter Secrets: 15 Ways To Increase Your Ad's Inquiries

Generating leads is the number one job of your ad. Here are 15 tried and true ways to boost the pulling power of your direct response ad. Some of these ideas have been proven to double or triple the number of inquiries. Imagine what results you can get if you use all 15?

How New Copywriters Can Save $128.50 On Their Business Phone Line

How to setup your business telephone line so, for the first few months at least, you can put off paying the hefty fees.

Is Your Website Copy Doing Your Business More Harm Than Good?

One of the reasons that websites don't work as effectively as they might is because business owners, and their internal copywriters, often look at the site through a completely different set of eyes than their visitors. Of course, no-one knows a business better than the people behind it, but trying to be objective about the information customers need on a website, or any promotional medium, can become a difficult task for those who are immersed in its day-to-day activities.

Seven Steps To Pre-Selling Your Product

Visitors to your site are looking for information not a sales message, so give them what they are looking for. Write to pre-sell not to sell. Learn to pre-sell successfully and sales will take care of themselves.

Get That Foot in the Door

If a salesman doesn't get his foot in the door, he doesn't sell. If you don't grab attention with your headline, you won't sell your product.

Freelance Copywriter Secrets: How To Sell Discounted Dollars

What could be easier than selling dollar bills for 75 cents each? But once you learn how to sell return on investment (ROI), you can write copy for any product or service as if you were selling dollars for pennies. Learn how to convert benefits into an economic number. Also learn how to show the economic cost of NOT doing business with you.

Online Copywriting - Copy and Content: Any Difference?

When writing for websites people generally consider copy and content as two different entities. Well, it is true: they do have two different purposes - motivation and information. But in terms of user conversion their differences fade away. Take a look at the copy/content issue from the new perspective.

The Principle of Consistency: A Powerful Persuasion Tool for Copywriters

How a complete stranger revealed firsthand the enormous power of consistency in persuasion.

Your Customers Don’t Care About You

When your customers or potential customers come to your website, they don’t really REALLY care about you. This is the sad honest truth about marketing via a website. I’ve been asked about marketability via a website before and till today, I still feel that in order to sell something to someone you don’t know (or someone who doesn’t know you) via a website, words do the work. Not the color scheme, the pictures and certainly not the flashy stuff that you have to pay through your nose to come up with!

Copywriting - Writing a Sales Letter

A problem that is prominent in most sales letters is that the writer attempts to cater for every possible consumer. This is particularly prominent in the B2B market where companies claim that their product/service is suitable for a wide range of businesses – big/small and from any sector you could possibly think of.

How Many Pages Are There In Your Sales Letter?

Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...

Copywriting is an Art and a Science

Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing.

Why You Need a Copywriter and You Don't Know it Yet

Spending a few dollars up front with a good copywriter or editor makes a lot of sense for sales down the road. Saving a few dollars now can cost you hundreds if not thousands of dollars in the future in lost sales.