Freelance Copywriter Secrets: How to Boost Business Writing Case Histories

Prospective customers want to know if you can deliver the goods. They want to know if you can do what you claim you can do. One of the best ways to show them this is by writing case studies. Find out how to write case studies to show future customers how you have solved problems for your previous clients.

Freelance Copywriter Secrets: The Essential Key to Advertising Success

Find out what made a copywriting legend so successful. No freelance copywriter can afford to neglect this important tool for creating highly profitable ad or direct mail campaigns.

Brochures That Work

An in-depth look at how to write an effective brochure. People must want to read and keep your brochures. This article shows you how to achieve this.

Press Releases -- How to Write Them

This article looks at what a press release is. It shows the reader how to write effective press releases for both the offline (newspapers and magazines) and online (email press releases) worlds.

The Nature of Web Copywriting

Have a business? Then you need a web site. This article tells you why. It also looks why the content of your web site and emails must be persuasive.

Homograph, Homonym, or Homophone?

The rules say that no two words have exactly the same definition. Yeah, right. Try looking up homonym or homophone. This article may be a small step toward making the meanings clearer.

Really Good Word Usage -- No. 23: Writing Isn't Talking Unless You're Writing Talking

A written word and a spoken word may be the same word, but you can't always write the way you speak if you want to be considered a serious writer.

Reasly Easy Grammer - No. 36: Here's a Preposition Proposition

You can end a sentence with a preposition and still live a long and productive life. It’s easy when you understand where the rule came from and why it doesn’t really apply to the language you write in.

100-Year Old Copywriting Secret Lets You Sell Without Selling

There's no doubt about it that we are being bombarded with more advertising and marketing - especially online - than ever before. And if you want your ads to cut through the noise and clutter of an overcrowded market place, one of the best things you can do is not try to make the sale at all. Here's what I mean by that.

Secret Copywriting Tactic Used By Popular TV Show Makes People Eager To Buy From You

Want to write copy that people love to read and are eager to buy from? The kind of copy that draws people in from the first word and has them practically salivatin

World's Dirtiest Copywriting Secret: Why Some Smart Copywriters Hire Other People To Write Their Ads

If you sell a product or service you write your own copy for, then one of the best things you can do for your sales and response is test letting another copywriter -- even if your copy is already excellent -- write your ads. Why? Two reasons:

The 2 Most Common Mistakes When Writing With Keywords

There are two mistakes almost every amateur search engine copywriter makes. Let's take a look at each one.

Two Minute Marvel: How to Compress Your Information

Some of the world's greatest speeches, documents, and stories take less than two minutes to read. Rix Quinn offers 5 tips for shorter, more powerful prose.

Do You Know What You Are Really Selling?

Are you selling a product or service? Well, if you answer yes to this question then don't be surprised if you sit down and write a sales letter for it only to have no sales. Strange as it may seem you are NOT selling a product or service...

Who Should You Write For?

Do you really think that somebody who is in the grips of making a decision about a major purchase, with all the emotional turmoil and ...