Tips for Writing Effective Headlines

Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines.

Two Marketing Birds With One Stone: Split Testing With Your Sales Letter

You can't beat the web for low-cost and no-cost advertising... and yet there are thousands of solo entrepreneurs who have yet to create a sales page and start aggressively marketing their information product. Which brings us to the obvious question: WHY create a product if you aren't going to market it?

Copywriting for Non-Copywriters: Use Headlines to Select Your Audience

I'm guessing you're interested in copywriting, but don't consider yourself a copywriter. If I'm correct, don't go thinking I'm psychic. I simply used my article title to select my audience. You can too.

Making It Easy for Customers To Choose You

If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?

11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES

Your web site sales barely dribble in, and you have reason to believe that sub-par copy is the culprit. The time has come to do something about it.

Why Hiding Your Copywriting Projects Results In More Money In Your Pocket

One of the best ways to beef up the effectiveness and overall response of all your ads, sales letters and marketing promotions -- no matter how big or small -- is to actually not look at it.

Simple Copywriting Tip Makes Most Marketing Problems Instantly Evaporate

If you're having trouble getting your ad started -- of if your ad is sort of lagging in numbers, and you want to revise it -- then here's a tip you can never go wrong following.

Extremely Potent Copywriting Secret Used By Cults And Marketing Gurus Blasts Sales Through The Roof

If you'd like to know a powerful psychological tactic you can use to generate throngs of new customers, subscribers or leads, then please read this article very carefully.

Surprisingly Under-Used Copywriting Tactic Instantly Removes All Hesitation About Buying From You

No matter how disciplined and mentally tough a person is - few things get done (with rare exception) without some kind of deadline or incentive to do it. And this is especially true when selling something in a sales letter or ad. Which is why if you want someone to order from you immediately, it's vital that - in every single piece of copy you create - you include at least one (maybe even all) of these three things:

Copywriting Secret of Late Marketing Genius Makes Complex Products & Services Seem Monkey-Simple

If you'd like to know how to make something that looks complicated sound simple and easy to use in your copy, then listen to this.

Amazing Copywriting Secret Found In Old Batman Comic Dramatically Boosts The Readership Of Your Ads

Believe it or not, one of the single greatest copywriting secrets ever discovered -- used in many of the highest-pulling magalogs from the big mailers -- can be found in an old comic book

Build Trust through Copywriting - Part One

Find out how product content can build trust in a retailer’s brand and directly affect purchasing behavior.

Website Copywriter Tips: Web Copy Sabotage

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.

The Advantages of Using a Professional Copywriter

There are some website owners and web designers that think hiring a professional copywriter is an unnecessary expense and then attempt to write the copy themselves.

Copywriting: Specialize For Your Own Sake - Part 2 of 3

In part 2 of 3, we pick up where we left off by exploring how specializing as a copywriter can shape your business to suit you best by increasing your pay and attracting more of the work you prefer.