5 Tips On How To Write Concisely

Whatever you write, you stand a better chance of people reading it if you keep the writing tight and concise. This is particularly true of your marketing materials. Whether it's a brochure, a sales letter, a postcard, or website content, a lasered message is more compelling than pages of wordiness that dance around the point.

How To Make Copywriting Assignments A Thousand Times Easier To Get Started On And Finished

If you are faced with a copywriting assignment that is gigantic in scope -- such as when you have to mold a letter out of 100+ pages of notes -- and if you want to eliminate all the nagging anxiety and stress of just getting started, then this article will show you how.

Simple Copywriting Tip Lets You Breathe New Life Into Dying Sales Letters

If you have an ad that just isn't pulling as well as it ought to be (or if it's not pulling at all), then here's something you can do before you throw in the towel and move on to something else.

Why Hiding Your Copywriting Projects Results In More Money In Your Pocket

One of the best ways to beef up the effectiveness and overall response of all your ads, sales letters and marketing promotions -- no matter how big or small -- is to actually not look at it.

The Brochure Dump

Why Recycling Brochure Copy Is A Bad Idea for Websites

How To Edit Copywriting In A Way That Makes Your Marketing Promotions Irresistible To Read

If you want to make editing your sales letters and ads both extremely easy on yourself and better for your overall response, then this article will show you how.

How To Write Money-Making Copy

Want to make money from copywriting? Here are three steps that will help writers to get it right, every time.

Copywriting - How to Write a Winning Sales Letter

Do you know what is the toughest click or, in other words, do you know which click is the hardest one to get your visitor to make? The toughest click is the one that leads to your payment processor!

How to Write a Compelling Marketing Letter that Actually Gets Read

Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more.

5 Tips for Writing Better Copy

Writing copy for you business is a crucial element to converting site visitors. These five tips will help you correct common mistakes in your writing.

6 Reasons Why Case Studies Are A Terrific Market For Copywriters

Here's the latest: The demand for case study writers is booming. Yet, very few freelance copywriters know about this fascinating and lucrative market. This new article explains.

How to Write Powerful Press Releases in the Right Press Release Format

A well-written press release which is published in the print media such as newspapers, magazines, newsletters, e-zines, online media, and/or broadcast via TVs and radios will gain you publicity at no cost, which will increase your business' fame, credibility, reliability, traffic/visitors to your website, and eventually boost your business beyond your expectations.

Top 3 Ways Great Copywriters Exploit Their Swipefile

Easily the most important and valuable asset in any copywriters box of tricks is the 'swipefile'. A hand- picked collection of successful sales letters that have dominated markets, and made fortunes selling products to all diversity of people.

How to Hire the Right Copywriter: Separating the Winners from the Wannabes

From the author of Writing Copy for Dummies, a handy checklist of key characteristics every copywriter worth your time -- and your dime -- should have. Warning: Some of the suggestions may surprise you...

Facts about Designing Unique Internet Sales Letters, Part 2

Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.