DIY Copywriting or Just Call in the Pros?

The most prolific activity related to all aspects of Internet marketing today is... writing. I’ve often wondered exactly how many people fully understand that statement. So let’s take a brief look at what it actually means.

Childishly Simple Copywriting Secret Drives Up Your Response Almost Overnight

If you want to have an immediate edge over your competition in every ad you write, then this article will show you how.

Hate to Write? Hire a Ghost! Why Using a Ghostwriter is Not Cheating

We think everyone can write - after all, we learned how in first grade! So everyone should be able to write a book, right? Not necessarily. Learn why ghostwriting is a legitimate option for those without the time or skill to put their ideas down on paper.

How To Edit Copywriting In A Way That Makes Your Marketing Promotions Irresistible To Read

If you want to make editing your sales letters and ads both extremely easy on yourself and better for your overall response, then this article will show you how.

Surprisingly Under-Used Copywriting Tactic Instantly Removes All Hesitation About Buying From You

No matter how disciplined and mentally tough a person is - few things get done (with rare exception) without some kind of deadline or incentive to do it. And this is especially true when selling something in a sales letter or ad. Which is why if you want someone to order from you immediately, it's vital that - in every single piece of copy you create - you include at least one (maybe even all) of these three things:

Build Trust through Copywriting - Part One

Find out how product content can build trust in a retailer’s brand and directly affect purchasing behavior.

Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 2 of 2

Copywriters today can make their hometown a world headquarters with clients not caring if you're based in Vancouver, BC, Canada, like myself, or halfway around the world. Sounds great, but what about when it comes to getting paid?

15 Tips For More Effective Headlines

Headlines are the #1 key to copywritng success. If your headline tanks, the rest of your ad or sales letter is largely irrelevant! If you don't first pull your prospect inside -- you don't stand much of a chance of making the sale!

Copywriting: The Secret Key That Rescues Falling Response Rates

Response rates are down pretty much everywhere. Will doing more of the same (bigger promises, more benefits) make a difference? Not likely. Here's what you can do.

Why Most Top Online Writers For Hire Don't Know What They Are Doing

Writing for the web is very different from writing offline and many a top online writer for hire does not seem to be aware of this distinct fact. Here are certain distinct differences that both the client and the top online writer for hire should be aware of...

Writing Copy That Sells - What's The Big Secret?

Writing copy that sells simply focuses on good, old-fashioned human behavior! We all want benefits in life. Write about them.

Freelance Work Writer: The Wrong Way To Hire Them

There is a wrong way to do everything, including a wrong way to go about hiring a freelance work writer.

Hey You, Yes You!

In today's internet marketplace you need to shout out to your potential reader to notice your ad. By failing you are throwing money down the drain. Here are some tips on just how to achieve success

Editing and the N400 Brain Wave

The N400 Brain Wave is activated when someone reads a sentence, which is semantically incorrect or highly ironic as per that human brains imprinting and knowledge. Indeed a great trait for an editor or copywriter who is busy fixing errors or looking over content.

Freaky Little Copywriting Trick Lets You Use Ordinary Photographs to Instantly Explode Your Response

If you would like to know how to make the photos in your sales letters dramatically increase your overall response and profits (and do it almost immediately) then this article will show you how. Here's what you do: