Web Site Copywriting - The Headline Said What?

One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?

Secrets to Creating Great Headlines

Tips and techniques on how to make your magazine article, your website page, your Internet article stand out and get read, selected, bought, and published before the rest.

Copywriter Wanted - 7 Traits to Look For...

Whom would you rather write the help files for your new software product? Or develop your marketing materials? A copywriter who specializes in technology or the generalist who doesn’t know an operating system from an operating table?

Online Copywriting - When Humor Can Hurt!

Avoid the temptation to be clever or funny at all costs when are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off without it. Here's why...

Finding the Right Balance of Words

Most people tend to ramble on and on when writing a message. The reader becomes confused and communication is lost. What you need to do is find the right balance of words and the right words for the balance.

Internet Copywriting - Make Your Offer Irresistible!

Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

Copywriting for Sales - Understand Your Audience's Wants and Desires!

Do you know your target audience's needs, wants, and desires? If not, how do you know you are marketing to the right target audience? In this article I'll discuss why understanding the needs, wants, and desires of your target audience is important if you want to make sales.

9 Little-Known But VERY Critical Sales Copy Variables For You To Test!

Whether selling online or offline, selling something in print is one of the hardest things you'll ever have to do.

10 Order Pulling Ways To End Your Ad Copy

Great ways to increase your orders by ending your ad copy with a bang.

10 Eye Popping, Jaw Dropping Ad Copy Secrets

Produce better ad copy with these 10 great tips.

Ad Copy Tips

Tips to create a responsive salesletter

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 3

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this third article he expressed concern about the effectiveness of long Sales Letters …

What's In A Word

Keywords in Ad's, search engine submissions are crucial to your response, so this is where the effect of a word has as much importance as its meaning.

10 Tips for Clear Content on Your Association's Web Site

Does your association’s mission include educating the public or your members? Your web site leads the charge! Here are ten top tips for keeping your web content on target.