Man Born With Two Heads Amazes Cat: A Lesson In World-Building

Three approaches for fantasy writers to alter, in small ways, the conditions of the real world in order to construct a magical setting for their fiction.

The #1 Strategy For Writing Excellent Copy

This is an easy way to get your sales letter ready for your website in record time.

In The Public Domain: Available And Free - For All

While not an official, legal symbol, the copyright symbol with a line through it has become the generally accepted way to indicate that a work is in the public domain. It is usually accompanied by one of the following two statements:

Internet Copywriting - Make Your Offer Irresistible!

Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

The Right Way... And The Wrong Way... To Start Your Sales Letters!

Most people really struggle with figuring out how to start their sales letters. Today I'm going to show you the right way... and the wrong way to start your sales letters so you don't mix things up and wind up losing any sales, O.K.?

12 Important Questions to ask Before You Hire a Copywriter

Anyone can claim to be a copywriter. As I have learned after many trails and tribulations. Whether it's in the brick and mortar business or whether your business is online. Anyone with the knowledge of the language and who think that they are creative become copywriters. But let me tell you. It's not that easy.

Cheap Ghost Writing Isn't Easy -- But It's Worthwhile!

You might think that selling yourself short is a sure way to not be a success in the ghost writing field. And your eyes are probably dancing with the large sums of money that you’ve heard ghost writers pull down, in yearly figures such as $60,000 to $100,000, or amounts such as $15,000 to $60,000 per each book written. You’re a writer, you love to write, and you believe that this is the way to go when it comes to writing.

Some FAQs for Aspiring Copywriters

I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 2

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this second article I answer his questions about Sales Letter content…

Humdinger Headlines That Get Attention

Your headline has to grab your reader's attention. If it doesn't, chances are he or she will not read any further.

The Word Perfect And Emotionally Charged Singing Sales Letter is Born

An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.

Words That Are Like Magnets to Money

Tips on how to writw killer sales copy.

UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them

We’ve all seen them plenty of times. Frankly, once is too many. Copy clich?s are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK – and the reasons why you should never use them.

Public Service Announcement (PSA) Radio Copy Writing Success

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we believe the answer is yes. Why? Because a good commercial, is a good commercial. Period.

Is It Worth Paying a Professional Copywriter?

Why pay a professional copywriter when there are people out there willing to write articles for a few dollars? Here's why: