Where To Find the Best Copywriting Clients

How copywriters can gain work from high-quality, high-paying potential clients

How to Increase Your Copywriting Success

Little knows sources for the copywriter who wants to build a mailing list of high quality prospects.

Follow the Basics of Copywriting to Reap the Benefits

What you say about your product is what the customers know about your product. So say favourable things about your product, emphatically!

12 Important Questions to ask Before You Hire a Copywriter

Anyone can claim to be a copywriter. As I have learned after many trails and tribulations. Whether it's in the brick and mortar business or whether your business is online. Anyone with the knowledge of the language and who think that they are creative become copywriters. But let me tell you. It's not that easy.

10 Order Pulling Ways To End Your Ad Copy

Great ways to increase your orders by ending your ad copy with a bang.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

How To Write Better Sales Copy: The One (And Only) Proven Method That Works!

There's an old joke that goes something like this:

Sales-generating Catalogue Copy: Secret Tips and Tricks

How do you write irresistible catalogue copy? What does your customer need to hear in order to buy and buy again? Professional catalogue writers use the same tricks over and over again to get results. And you can too...

SEO Copywriter - Finding The Website Writer You Really Need

Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engines is a skill that involves specialist and up-to-date knowledge. Here’s what to look out for if you need someone adept at search engine copywriting.

How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the letter relevant to an issue. This is not that complicated, if you remember one cardinal rule: See yourself as providing information, and not selling your work.

22 Questions to Ask Before You Write a Single Word

To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.

It's A Dog-Eat-Dog World In The Freelance Work Marketplace

The Trials and Tribulations of Finding Writing Work in the Freelance Work Marketplace There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites available. There are a ton of them to choose from. Take Elance.com for instance, it is the site that I am known as a “service provider” and it's where I get most of my writing projects. While I do also have offline clients, mostly corporations, Elance is a good supplement to my writing business.

Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML

If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: you don't know HTML. The good news: thanks to the many HTML editors available for use on the web, you don't need to know HTML.

Predictable Sales Growth - The More You Tell the More You Sell

“The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print” If you know how to create powerful, compelling headlines and why they are so important to your letter or advert you are already on the road to success because now you’ve got your prospect’s attention – he’s curious, intrigued or just plain nosy – it doesn’t matter - you’ve got him hooked. But you’ve got to keep him on the hook. He’ll be like a wriggling fish, if you don’t keep his attention he’ll just ‘drop off’ and go do something else.

Massive Sales - Compelling Headlines Get Results - Your Headline Can Make or Break Your Results

If your headline doesn’t attract your reader’s attention and get them to continue reading your letter or advert you have lost your ‘sale’. Your headline is CRITICAL to your success. The most important thing to remember when creating your headline is what interests you may not attract your audience. A strong headline for you may not cause even the slightest ripple of attention from others - and what appeals to them may have no substance in your eyes.