Killer Proofreading Skills: Put that Final Draft to Bed!

It's FINALLY here... your final, final draft of that project you've been slaving over for months. Just a quick proof is all it takes. You breeze through, make a few corrections, and pass it off to your trusty assistant for the quadruple-check final once-over. But horror of horrors, when she hands back your work, it's rife with red pen marks! How did you miss all those little picky things, and how can you prevent this from happening again in the future?

10 Eye Popping, Jaw Dropping Ad Copy Secrets

Produce better ad copy with these 10 great tips.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 5

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fifth article he wanted to know how to make sure his order form didn't 'kill the sale'…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 2

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this second article I answer his questions about Sales Letter content…

Words That Are Like Magnets to Money

Tips on how to writw killer sales copy.

Writing Business Letters - Tutorial 1: Letter Format

Many people seem to have difficulty writing business letters and it's mainly because they haven't been shown how. This first article, in a series of articles, describes a common layout format for business letters for any business.

Use Grammar as a Marketing Weapon

If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You’re writing to sell. To get prospects to click, call, or buy, you'll need to take some liberties with the English language.

7 Ways to Turn Visitors into Customers

Web users are impatient, ruthless and fickle creatures. It’s estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn more visitors into customers...

5 Reasons to Kick Your Ghostwriter to the Curb

With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.

The Importance of A Website Copywriter

Good writing is an essential part of the success of any website.

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.

7 Essential Tips for Reviewing Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications.

More Insider Secrets to Great Copywriting - Judging Your Target Market

All successful marketers know the sale comes from the words or the copy. Anytime you want to give yourself a pay raise, just tweak the copy.

Copywriter Trick Unveiled: How to Write Better Copy Faster

I'm going to share with you a method guaranteed to get your copy razor sharp in a hurry.