Creative Website Copywriting - Why It Impresses Both Customers and Search Engines

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd – and impress both potential customers and the search engines.

How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the letter relevant to an issue. This is not that complicated, if you remember one cardinal rule: See yourself as providing information, and not selling your work.

Web Content Copywriting - Why Targeted Web Content Drives Search Engine Results to Your Site

The most important key in getting your site found on the web is content that is relevant, on topic and interesting. Use this guideline to target your customers and how you will sell your product or service to them.

It's A Dog-Eat-Dog World In The Freelance Work Marketplace

The Trials and Tribulations of Finding Writing Work in the Freelance Work Marketplace There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites available. There are a ton of them to choose from. Take Elance.com for instance, it is the site that I am known as a “service provider” and it's where I get most of my writing projects. While I do also have offline clients, mostly corporations, Elance is a good supplement to my writing business.

7 Ways to Turn Visitors into Customers

Web users are impatient, ruthless and fickle creatures. It’s estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn more visitors into customers...

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.

What Is Persuasive Copywriting And How Can It Help Your Business?

For those looking to begin their freelance career, they will need to possess truly powerful words - persuasive copywriting words.

Don't Forget The Copywriting

One of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.

How to Write for a Paper or Magazine

Want to become a columnist for your local newspaper, or for a national trade magazine? Here are a few ideas to help you get started.

Custom Writing Services: Market Overview

In this article the author is going to carry out custom writing services market overview providing comprehensive survey of the market divided into the following categories: market identification, market size, market segmentation, market growth speed, market customers, principles of operation, financial characteristics, quality of products, pricing policies, regulations, competitors and leaders, current trends within the industry, market success factors, and other categories. The research is structured in such a way as to group related issues in a logical order.

How to Get Instant Attention

Take a look at these five unique ideas to get a reader's attentnion.

What A Ghostwriter Needs To Do To Earn Top Dollar

All the insider secrets you need to cash in as an online ghostwriter.

Long Copy versus Short Copy

It's the age old debate. Does long copy work better? Will they read all that writing. Or is the short and sweet approach better? In this article, I plan to answer this once and for all. You'll discover...

How to Build Benefits from Features Fast and Easy with the Solution Approach

Every marketer gets the advice: Sell Benefits Not Features. The concept is important but it confuses a lot of people. In this article, you’ll discover exactly what it takes to build a strong-selling benefit list from features. Using the Solution Approach, it’s fast and easy.

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that can make or break a headline easily. If you think you have tried them all, check this out....