Persuading People to Buy - A Simple Technique

People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here’s how to keep their interest…

5 Reasons to Kick Your Ghostwriter to the Curb

With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.

Sales Headline Copywriting - Two Quick Steps to Success

The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more. This article shows you exactly how to do it.

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.

7 Powerful Sales Copy Writing Techniques!

Copy writing is a million dollars industry and copy writing skill is something you can also mastered, it requires a lot of practices to write an effective sales letter, yes! You can also learn how to write a good compelling sales letter! In this article you will discover how to generate more sales significantly simply by using these 7 powerful sales copy writing techniques!

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay? Find out in this article.

How To Find Freelance Jobs - Writing About Food

Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. Find out what your next steps should be here.

The Secret to Drilling Down Deep in Your Target Market

Putting yourself in the shoes of your client is the best thing you can ever do. When you start thinking and anticipating what's going on in their minds, that's when your copy's going to start connecting. And that's what we do as copywriters and business folks.

How to Hold People's Interest throughout those 'Long Copy' Sales Letters

The trouble with long copy sales letters is people read them in different ways. And it's easy to lose half of your readers if you don't include regular...

Writing for People and Search Engines

Make both the search engines that crawl your site and the people who read your site happy with these tips.

Why Your Advertising Copy is not the Most Important Part of Your Ad

While most people 'rave' about the importance of good copy... there is one factor which is even more important. Let me explain...

5 Deadly Copywriting Mistakes That Kill Sales

Are you making these 5 common mistakes in your ad or website copy that kill your sales? Expert Copywriter Ray Edwards provides guidelines for correcting the most common copywriting mistakes quickly and easily.

11 Ways to Get an Editor's Attention

Want to see more of your press releases in print? Listen to this advice from a former editor.

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has capture the attention of your readers, speak to their individual needs, give good reasons why your prospects can trust you, communicate your offer succinctly and clearly, and encourage your prospect to act now. But more than that, it has to sizzle.

Is Freelance Hiring Right For You?

If you were faced with the task of hiring talented individuals to handle a huge account you just landed, are up for the task? When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. Perhaps Freelancing is the way for you!