Subtle Emotion - The Key To Copy That Works

Professional copywriters know that subtle emotion is a primary factor in writing effective copy. Understanding and applying this principle takes your copy to a whole new level...

Creative Copywriting?

There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative?

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Here are some of the most persuasive words to use in marketing are, according to advertising legend David Ogilvy.

42 Deadly Ad Copy Sins That I've Made

Writing good ad copy for your online business, some of the do's and don'ts that I have discovered in 5 years of being online. I hope they help you.

How Ghost Writing Articles And Booklets Can Earn You Big Money!

Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, gh...

Copywriting: Content is King

Introduction A pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone’s head, but to me a great idea doesn’t have any value until it’s written do...

Writing Effective Sales Copy

Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy.

A Writer's Secrets

Writers have secrets that can improve their writing.

10 Tips for Writing Web Copy

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do the s...

Finding Your Client's Business Problem Leads to Better Copy

WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business proble...

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let the...

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and k...

10 Tips for Aspiring Freelance Copywriters

Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.

Engage Your Customer - Write About Benefits

If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.