Copywriting FAQs

One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.

Freelance Copywriting Advice #1: Take the Scary Jobs

As a freelance copywriter you will sometimes be faced with work opportunities that seem just too challenging, and well outside your comfort zone. My advice is to take these jobs every time. Here's why...

Writing For Sex Markets

Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, o...

How Ghost Writing Articles And Booklets Can Earn You Big Money!

Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, gh...

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

COPYWRITING After determining what we are going to sell, the next task is to effectively convey our message. Copywriting is the art of writing words and messages that successfully sell a product or s...

The Truth About Negative Commands (Don't Read This!)

Find out why using negative commands can produce the exact opposite result that you may desire!

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. This was my point of view when I initially began managing DTP projects in different languages.

Cleaning Up Your Copy

When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side. So when you have an idea and your mind says...

Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and dif...

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establis...

10 Things You Should Expect From Your Website Copywriter

Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten copywriting essentials…

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwis...

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. There are some sections of your copy, however that are practically guaranteed to be seen. If you know what these are you can see your conversions increase dramatically.

16 Golden Rules of Master Copywriting

You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be amazed by the fact that huge corporations all ov...