Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing desc...

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establis...

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of ...

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwis...

The Lost Art Of Fundamental Copywriting

What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marke...

10 Tips for Tech-Writers

Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing c...

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have t...

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads.

Writing Online In Two Syllables or Less

One of the keys to simple, clear writing is to keep your words short. If you find yourself using long words, think about it. There are almost always shorter, simpler alternatives.

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition

It's Not What You Say But How You Say It

Copy is all about words. Or is it?

Don't Be Satisfied With Your First Draft

Under pressure of time, it's often tempting to make do with the first draft of a headline, opening sentence or subject line. The trouble is, our first effort is rarely our best.

3 Reasons why Content is Still King

Visitors don't come to the web for the technology, or even the design. They come to your sites for the content. They are looking for information and answers.

13 Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

7 Formulas for Articles That GET READ!

Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.