The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

The real magic behind 'magnetic sales letters' is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. Here's the secret.

When Panic Attacks Writers

If you write for a living and have worked with deadlines for a few years, you probably know what I mean...when suddenly everything seems impossible...and you start to panic. Here's a way to get past it.

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can b...

10 Tips for Tech-Writers

Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing c...

How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades...

Four Roadblocks to Persuasive Communication

If you think writing compelling online copy is someone else’s responsibility in your organization, think again. The fastest way to alienate your clients, employees and business partners is to write poorly—-and defend your position. Seasoned columnist and business coach Lisa Nirell shares four common “communication dead ends” that can make or break your personal relationships and business goals.

Traffic's Nice... But Who's Driving?

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.

Give Me $1 And I'll Have A Powerful Marketing Weapon

How one little concept can open up a whole new world in your copywriting and online marketing.

Fill Your Readers with Confidence

A lot of people stress about the design and architecture of a web site. But the truth is, most visitors will forgive a horribly designed site, so long as the text fills them with confidence. Find out how...

Ad Copy - Your 12 Point Inspection!

Does your ad copy pass this test?

Tomorrow's Cliches Today

When you write copy for web site pages, avoid the use of clich?s. First, they are meaningless. Second, they say nothing positive about your company. Third, they get in the way of helping your visitors understand what you can do for them. Instead, choose simplicity and clarity in what you say.

How to Write Profitable Ads

This article discusses ways to write profitable ads.

How To Write More Powerful Business Letters

No matter how much the internet influences commercial life, there are still times when a paper-based letter is needed. Professional business writer Suzan St Maur shows you how to make yours politically and socially correct, modern, and above all, highly effective.

Overcoming Your Fear of Public Speaking

You are not alone. There are hundreds, thousands, and maybe even millions of people who have issues with speaking to an audience. They are simply just afraid of looking like a fool in front of people and embarrassing themselves. Read this article to discover how you can get on the fast track to overcoming your fear of public speaking.

Public Speaking - How to Write a Damn Good Speech

In order to deliver a great speech, you need to write a great speech. However many times, that is easier said than done. Here is a simple formula for writing a good speech. Whether it is a great speech will depend on your imagination and your writing skills.