Web Copy - How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you...

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of full-time writing? Or maybe you’ve already dumped the day job but aren’t quite as busy as you’d like to be. Why not take a closer look at copywriting?

Four Roadblocks to Persuasive Communication

If you think writing compelling online copy is someone else’s responsibility in your organization, think again. The fastest way to alienate your clients, employees and business partners is to write poorly—-and defend your position. Seasoned columnist and business coach Lisa Nirell shares four common “communication dead ends” that can make or break your personal relationships and business goals.

Writing Online In Two Syllables or Less

One of the keys to simple, clear writing is to keep your words short. If you find yourself using long words, think about it. There are almost always shorter, simpler alternatives.

Don't Be Satisfied With Your First Draft

Under pressure of time, it's often tempting to make do with the first draft of a headline, opening sentence or subject line. The trouble is, our first effort is rarely our best.

Sticky Homepage Copy in 30 Seconds

Writing website copy that will grab your visitors' interest immediately.

The Power of Saying 'You Can'

Being told that you 'can' achieve something has a powerful impact, whether you are a child, a teenager or an adult. The use of the 'can' word has a place in writing for the web and helps move visitors forward to achieve their goals.

10 Tips To Help You Pack More Power Into Your Business Writing

Power up your business writing with these tips from top professional business writer Suzan St Maur ... and make sure everything you write achieves your objectives successfully.

Kick-Start Your Juices

Listen, consider this scenario.

Using Technology In Your Presentations

Business presenters in particular often use technology to support them. But too often, the technology, not the presenter, becomes the star of the show. Here are a few tips on how to maintain control over your PowerPoint presentation.

How to Tell a Good Story...the Right Way

Learn how to take a story from the page to the stage. The key elements to telling a good story.

Public Speaking - Creating Confidence After You Really Screw Up

If you make a mistake when speaking in public, do you tend to beat yourself up, replay the cursed mistake over and over in your head, and feel crummy for days? Hey, that's not helping you in any way. In this article you will learn how to recover and reconnect with your confidence and skill anytime your speaking experience is less than fabulous.

Some Important Facts You Need To Know Before Giving An After Dinner Speech

At most evening weddings, you will find that after dinner speeches are the norm. After dinner speeches are popular for a number of reasons, one of them being that the guests also tend to be more relaxed and in a mellow mood. This is also conducive to having them seated in one place for the time it takes to deliver the after dinner speeches!

How To Give A Good Champagne Toast

At most weddings these days a champagne toast is very common and you will find that more often than not, there is more than one champagne toast happening. This is the time when friends and family get a chance to give their regards and best wishes to the newly married couple.