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Copywriting
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Copywriting - How To Write A Headline - Part 1
Any advertiser or copywriter will tell you that the headline is the most important part of a print ad. But what exactly IS a headline? What makes a good headline? And more importantly, how can YOU come up with headlines that get the sale? This article will explain all these things, both for newbies and old pros alike.
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Become A Copywriter - Spec Work Can Land You A Job
So you want to work from home or from a rented office as a professional freelance copywriter? Are you a beginning copywriter just starting out? Do you understand how to create killer copy that will make your client's mouths water and your reader spend his money? Are you wondering what the next step is?
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How to Enrich Your Advertisement Copy
Advertising is the most exciting, colorful and resourceful method of communication for promotion of products. The main purpose of the advertisement is to catch the attention of the customer. Text enrichment softwares can make your advertisement copy more interesting and appealing.
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Sales Pages That Sell Part 2
This is part two of how to write sales pages that sell, we already covered a few things check out Sales Pages That Sell (Part 1) to see the first installment of this article. There are a few more things that I want to cover that will raise your conversion rates on your site. In this article I am going to show you how using Media, testimonials, deadlines, Guarantees and bonus can help you sell your product.
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Sales Letter Writing – How to Write the Guarantee
When you are writing a sales letter, there are so many things that are important. Of course the headline is important, it is why they read your sales letter in the first place. Of course your story is important, that gets them emotional. And your bullet points and the body are critical, so they will care to buy it in the first place. But your guarantee gives them the confidence to know that even if they don’t like it, even if they make an impulsive, emotional decision, they can get their money back if they don’t like it. And if you have a good product, do not be afraid of the guarantee – very few will take you up on it.
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Advice For Aspiring Copywriters
Recently I was asked for advice by an aspiring copywriter. This happens all the time, but on this particular occasion, I think I actually helped a little! So I thought I'd post the original question and my response in the hopes that it might help someone else-
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Sales Letter Template
Have you ever seen those sales letters people use to sell their products on the internet?
You know the ones, they have all sorts of different sized fonts with crazy colors and all that.
Do you think these sites convert...
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Don't Let Them See Such A Small Button on the Vertical Scrollbar
A small button on the vertical scroll bar is a dead giveaway that your page is too long.
People are too busy to read lots of sales rhetoric. There are things you can do to avoid
making your web pages exceedingly long - and ways to add extra information without
lengthening the main page.
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Rich Jerk Review
The Rich Jerk is, without doubt, one of the most successful campaigns in Internet Marketing history, but is the book actually worth buying – or is it yet another one of those infamous scams that seem to pervade the web?
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